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Adobe

When Marketing Adds Value: The Case for Content

Creative marketing organizations go beyond simply communicating the value they provide. They add value outside the product or service, through content, community, partnerships, and data.” These words seemed almost revolutionary when I wrote them in the book  Subscription Marketing. But look around and you can find numerous examples of businesses demonstrating that, when done with […]

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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