Better Marketing Using the Principles of Improv
I want to live in a world in which every marketer reads Kathy Klotz-Guest’s Stop Boring Me! Marketing would be a lot more entertaining, relevant, and human.
The book offers guidance for creating better, more effective marketing content by applying the essential principles of improv comedy. As you might expect, reading it is fun; the text is filled with entertaining stories as well as spot-on examples. But that’s only part of the story; the ideas will help you create marketing content that resonates in a world of content glut. Reading this book has inspired me to fine-tune my storytelling and embrace both imperfection and humor.
