Authors face a veritable gauntlet of online book marketing advice. Deciding which strategies to follow can be overwhelming. (See last week’s post on avoiding decision fatigue when publishing your book.) When it comes to book promotion and social media, much of the advice follows the model “this worked for me (or author x), so it should work for […]
Book Reviews and Recommendations
One of the greatest gifts someone can give you is a reference to a good book.
I read a large number of books - many as research for the books I write, others just because I love to read them. My topic areas include business and marketing, writing, and cognitive science.
These are links to the book review posts. Visit the Resources pages to find suggested readings for either writing or marketing.
Productivity for Creative People by Mark McGuinness [Review]
How do you schedule your writing time each day? How much time do you spend handling emails? What happens when you get a backlog of other work – do you put aside the writing altogether? The distractions of daily life can derail writing, stealing the time, focus, and attention you need for creative work. In his […]
Ego Is the Enemy [Book Review]
The Antidote to the Culture of Instant Success Reality television, easy fame, self-proclaimed gurus – we live in a strange and often exhausting world. But the root of many of our problems remains consistent throughout history – the human ego. The stories in Ryan Holiday’s Ego is the Enemy span from ancient Greece to modern day, […]
Stop Boring Me! [Book Review]
Better Marketing Using the Principles of Improv I want to live in a world in which every marketer reads Kathy Klotz-Guest’s Stop Boring Me! Marketing would be a lot more entertaining, relevant, and human. The book offers guidance for creating better, more effective marketing content by applying the essential principles of improv comedy. As you […]
A Five-Star Review by IndieReader
The Writer’s Process earned a five-star review from IndieReader. Here’s the take-away: IR Verdict: Full of science-backed suggestions for solving nearly any writing problem, THE WRITER’S PROCESS is a worthy addition to the collections of aspiring and experienced writers alike. Read the full review on IndieReader.
Shut Your Monkey: A Book to Keep You Writing
Have you ever told yourself that you weren’t good enough to try something new or difficult? Do you put off writing that book because you doubt that you do anything worth reading? And even if you managed to complete something major, have you felt like an imposter? Often our biggest barriers are internal, and finding a path around them can be […]