Hungry for a good content marketing book? Although Welcome to the Funnel came out last December, November is the perfect time to read it (in the States). Because Jason Miller applies a turkey dinner analogy to blogging and content marketing. Jason Miller is the content marketing strategist at LinkedIn. He earned his stripes at Marketo. He certainly knows his content […]
Write What You Don’t Know (Yet)
Writing Productivity Tip #2: Write What You Don’t Know – Yet! Every writer hears the mantra: “Write what you know.” The heck with that. What fun would it be if we only wrote what everyone already knew? Try writing to figure out what you want to know. In other words, Write before you know what you’re […]
Secrets of Crazy-Productive Writers
Everyone cherishes the image of a tortured writer, laboring long hours, crumpling sheets of paper, drinking in a back room, spiraling into depression. That doesn’t sound like much fun for the writer. I’d rather be someone who writes fluidly and creatively, while engaging with the world, family and friends. A normal person, in other words. […]
Startup Marketing through Content: A Review of Content Inc
Reading Joe Pulizzi’s new book Content Inc is a welcome shock for someone who lives in the engineering-driven, growth-hacking Silicon Valley. The book’s message: start your business by building an audience with content, before you write a line of code. Once you own the loyal audience, figure out what that community wants and build it. Wait—what? Content […]
Marketing and the Free Trial
The free trial is a way to bridge the trust gap. Sales and marketing actions can help or hurt that outcome. The free trial is an essential go-to-market strategy, particularly for subscription-based services and SaaS solutions. But between the trial sign-up and the conversion to a paying customer, the business needs to earn the customer’s trust. Businesses vary widely […]
Should Authors Narrate Their Own Audiobooks?
One of the rewards of writing a book is that it spurs interesting conversations on the topics of writing and publishing. Since publishing my first book earlier this year, I’ve heard all kinds of questions, including: How long did it take to write the book? How long did the self-publishing process take? How much does it cost […]