Want to know the strategies I used to fuel a successful consulting and writing practice? My secret practices for writing content that clients value or getting information from reluctant subject matter experts? They’re all yours. Do you set yourself up for success every time you write something? The Workplace Writer’s Process: A Guide to Getting the Job […]
Anyone Can Write, But …
“If you can write, you can write a book! Anyone can write a book!” The world of self-publishing has unleashed a torrent of advice like this, which has in turn spawned a flood of frustrated writers and unsold books. This sales pitch is the perfect expression of the Universal Writer Myth. It’s particularly dangerous and compelling because at […]
Writing Is Effort, Not Destiny
“I’m not a writer writer,” said my friend. I was puzzled. She has extensive experience as a technical writer and is paid to write for a living. People value her output. But her training and background is in engineering, so she doesn’t feel like she’s really a writer. Here’s a clue: if someone is paying you to […]
When Fear Interferes With Writing
One morning last week, I woke up with a crushing sense of doubt about the book I’m about to publish. The manuscript was with the editor, and I was starting the book launch phase. The first step is sending the book to people I know and trust for their feedback. This is when fear pushed into […]
Three Myths About Free Trials
Everybody loves a free trial. Customers love free trials because they can test out a solution before buying it or subscribing, reducing their risk. Marketing and sales teams believe they accelerate the sales process. The free trial is a favorite marketing and sales strategy for subscription-based businesses. Yet the free trial is more complex and subtle than either […]
Newbie’s Guide to Sell More Books [Book Review]
A few years back I took a pause from my B2B marketing career to write a book. Then I got hooked on the book thing, and never looked back. Oddly enough, in learning about indie publishing, I forgot everything I knew about marketing. Or it seemed that way. Books Need Marketing – Duh! The B2B […]