Nearly every day I see promises of a foolproof strategy for writing a book: write and publish your book in 90 days. Become a published author within the year. Formulaic approaches do have value, giving people the impetus to get started. But the formula needs to leave room for discovery and growth. In writing a book, as in other aspects of life, […]
Nurture SaaS Super-Users and Advocates
Many SaaS companies empower the advocates among their customers to help others. Well-designed advocacy programs benefit everyone: The advocates receive recognition, additional resources, and the overall satisfaction of helping others. Newer customers benefit from having a variety of people available to answer their questions and provide guidance. Your company benefits from increased customer loyalty and […]
Step Away from the Writing Desk
One of my favorite writing productivity tools: the rowing machine. Writing Productivity Tip: Write When You’re Not Writing When people speak about writing productivity, they usually talk about the drafting phase of writing. How many words can you write in an hour? How many pages per day? More relevant, of course, is the question of how quickly you […]
A Video Book Review!
The always entertaining Douglas Burdett created this video book review of Subscription Marketing s a companion to his Marketing Book podcast. If you haven’t heard it, I highly recommend the Marketing Book Podcast as a great way of keeping up on what’s going on in the world of marketing.
Nurturing SaaS Customers through Video
When it comes to helping customers realize success with Software-as-a-Service, video plays an important role. You can send out field engineers and trainers to high-value accounts. But in terms of value nurturing at scale, there’s nothing quite like video. SaaS solutions are often complex, and require people to learn new behaviors if they are to […]
Do Not Save Your Best Writing for Later
Share the Marshmallows In the 1960s, Stanford psychologist Walter Mischel and his students conducted studies on self-discipline in preschoolers. In what has now become known as The Marshmallow Test, toddlers were given the choice of eating one marshmallow immediately, or waiting a few minutes and getting two marshmallows. Those who were able to successfully delay the gratification of […]