Anne Janzer

Archives


Minimum Viable Messaging for Startups

Few things make a content developer (aka writer) happier than a complete product messaging roadmap. For details, see What the Writer Wants from a Product Messaging Document. We know that content development and review cycles will be smooth sailing if there’s a…

Read More

Top 5 reasons to create a product messaging map

I was talking with a client the other day, who told me that he’d gotten some pushback for creating a product messaging document.  Some people didn’t understand why he was spending the time creating an internal messaging document rather than…

Read More
Follow

Get every new post delivered to your Inbox.

Join 38 other followers