Welcome, Stanford Continuing Education attendees! I hope you enjoyed the day as much as I did.
Download the handout from the class by clicking on this link.
Here are the links I mentioned in the handout:
- Author Central: authorcentral.amazon.com
- Amazon Associates: affiliate-program.amazon.com
- Amazon Marketing: advertising.amazon.com
- David Gaughran’s email sign-up (where you can get Amazon Decoded book: davidgaughran.com/books/bookbub-ads-expert/
Free Amazon Ads Courses:
A discussion of reasons to be wide vs. exclusive to Amazon: See the excellent post by Joanna Penn: Exclusivity vs Publishing Wide For Ebooks, Print, And Audio
Audiobook recording: ACX and Findaway Voices both let you audition and hire narrators. If you want to narrate yourself, consider ProAudio Voices.
Advice on running discounted book promotions: See my two-part blog series starting here. This is nonfiction specific, but it applies to many kinds of books.
Podcast advice: Being a podcast guest is a great way to market your book. I laid out my advice in a three-part blog series, starting here: An Author’s Guide to Being a Good Podcast Guest.
If you’re interested in my ongoing adventures in book marketing, join the inner circle here (well, get emails once a month…)
Finally, check out my recommended tools and resources for indie authors.