The best way to promote a good book is to get it into the hands of the right readers. Get that first thousand readers, then the next thousand readers…
One of the easiest and fastest ways to build a readership is by discounting your ebook and running a promotion.
Everyone loves a sale—but building your audience is not quite as simple as just knocking down the price and waiting for the crowds to show up.
In this webinar, you’ll learn the key variables that affect your book promotion: price, timing, and promotion to the right readers
You’ll learn how to set up a promotion that leads to continued, elevated sales long after the price resets. And we’ll cover multiple approaches for different size budgets, from basically free to big-ticket options like BookBub.
What We’ll Cover
In a fast-paced 75 minutes, we’ll cover the fundamentals of effective book promotions:
- Pricing and timing for discounts: how low do you go, for how long?
- Promotion sites: from the small sites to the biggest, BookBub
- Other ways to send people to your discounted book
- How to set your book up on Amazon for maximum impact from a promotion
Because time is limited, there are a few things we will not cover, including running free book promotions and promoting fiction series. We will also focus exclusively on discounting ebooks, rather than print books.
Bring your question and curiosity, and let’s make a plan for getting your book in front of hundreds of its best readers!
Who Should Take This Class
This class is best suited for authors with publishers who are willing to discount pricing for short times and indie authors. It will be most useful for authors who are willing to experiment and tinker with pricing and promotion.
What if I cannot attend it live?
Everyone who registers will have access to a recording for 30 days.
How do I attend?
This is a Zoom webinar, so you’ll need a device on the Internet or a mobile phone. Once you register, you will get an email with instructions. If you don’t get the confirmation, let me know.
(Because it’s a webinar, you don’t have to worry about what your hair looks like or background noise!)
You can submit questions in real time using the Q&A.
Day: Friday, March 26 2021
Time: 11 a.m.-12:15 p.m. PT, 2 p.m.-3:15 p.m. ET
If you have questions on attending a Zoom webinar, see these instructions from Zoom.
About the Instructor
Anne Janzer is an award-winning author, nonfiction writing coach and marketing practitioner on a mission to help people make a positive impact with their writing. She supports and encourages writers, authors and marketers through her books, blog posts, online courses, webinars, and teaching.
Her writing-related books include The Writer’s Process, Writing to Be Understood, and Get the Word Out: Write a Book That Makes a Difference.
What Others Say
Anne Janzer’s book marketing courses are packed with solid facts and actionable items. She speaks candidly from in-the-trenches experience and research to ensure that she is sharing up-to-date information in the ever-changing landscape of independent publishing. It’s real-world information you can put to use immediately.—Carla Green, book designer and founder of Clarity Designworks
In her Navigating Amazon webinar, Anne shows how to handle the business end of writing like a business, while making it easy to understand.. How have I gotten along without this information? The webinar was a terrific value.
— Bill Gronke, author of Mind Map Mentor and Map Mapping With Children