Something magical happens in choral singing when everyone listens and tunes with each other – the tuning locks, the overtones all kick in, and the sound is transformed to wonderful. Although each individual may be singing a little softer, the overall effect is more powerful. What does this have to do with marketing, you might […]
Top 5 reasons to create a product messaging map
I was talking with a client the other day, who told me that he’d gotten some pushback for creating a product messaging document. Some people didn’t understand why he was spending the time creating an internal messaging document rather than diving right in to creating the outbound content. It may seem that I am stating […]
