When prospects arrive at your business website, what are they trying to do? Are they taking valuable time from their day so they can… Enjoy a nice graphic of smiling people with vague words about connecting and empowering? Read your most recent news release? See what conferences you’re going to be attending in the coming […]
On the Internet, no one knows you’re not there
by PinkMoose With social media and smart phones, technology marketers can be online and connected all the time. This is a two-edged sword. It’s easy to feel like should always be online and available, even when you’re home or on vacation. It’s hard to disconnect, but important to get time off. On the other hand, technology […]
Technology marketing in the dog days of summer
In honor of August and the ‘dog days’ of summer, here’s a quick blog post to remind everyone of an essential fact: no matter how technical or high level the sale, our prospects are people. So, respect the fact that somewhere, in some corner of their brain, there’s someplace else they’d rather be. Here’s one […]
What does the filter bubble mean for technology marketing?
by h.koppdelaney I’ve just finished reading The Filter Bubble: What the Internet is Hiding from You by Eli Pariser. It’s a fascinating read and I highly recommend it for anyone with even a passing interest in the evolution of technology. In fact, its core concepts should be required reading for everyone who’s online, as it points […]
Content curation and business blogging revisited
My recent post on content curation (Is Content Curation the Cure for Business Blogging Blues?) generated several conversations and comments, so I thought I’d circle back and share a few things I’ve learned. So many tools, so little time There’s an entire universe of content curation tools out there to make the process easier. Well, […]
Google+ is… Ooh, sparkly!
photo © 2008 ryan | more info (via: Wylio) I confess – I’ve been stealing time from the time I should be reading blogs, writing my blog, doing Twitter updates, etc. to mess around with Google +. And judging by the amount of blogs and articles on the network, I’m in good company. People in […]
