What does your business celebrate? Most businesses find time to celebrate their own successes – as they should. Whether it’s a bell that rings every time a purchase order comes in or a party following a great quarter, people find ways to acknowledge and rejoice in successes. Celebrations keep us going through the long haul. But […]
How Long Will It Take to Write This Thing?
A writer’s magazine published a roundup of profiles of authors with new books out. Each author answered that essential question: How long did it take you to write the book? Their answers ranged from two weeks to five years. Your mileage may vary. We’re fascinated with how long it takes other people to write things. The real question isn’t […]
Recording as Revision
Think you’ve mastered the art of writing in a conversational tone? Try recording yourself reading your words aloud. You may discover that you’re not quite as conversational as you had hoped. Reading your words out loud is a great way to edit the work, and one of the revision strategies recommended in The Writer’s Process. When […]
How We Learn: A Book Review
I thought I was reading a book about learning, but then I realized it was about writing, thinking, and creativity. We live in a culture and time that requires all of us to be life-long learners. Our jobs are changing. The world is changing. Not only do we have to stay informed, we must keep learning. As an […]
Why Customer Success is Marketings New Best Friend (or Should Be)
Marketing and Customer Success are like two people in a canoe. Ideally, you’re both trying to get to the same place (a successful business with happy customers). The trip is much easier when you work together well. And in choppy waters, you need to communicate or you’ll end up off course or capsized. Many businesses […]
Writing and the Social Media Trap
“Build your author platform; be active on social media.” When you hear this advice as an aspiring author, you may head off to the online world to build that all-important platform. You spend time learning, reading posts, following others, posting, and joining online communities. Time passes, and you build a social media following and presence. You learn from […]