Did you catch the Marketing Book podcast interview with Douglas Burdett? Here are the resources you might find interesting:
- Download the chapter that defines value nurturing from the book.
- Subscribe to the subscription marketing list. (Very meta.)
- Sign up for the weekly writing tips email.
- Download my subscription marketing recommended reading list – many of the books referenced in Subscription Marketing, plus a few added since.
And here’s a link to that research I mentioned about measuring marketing performance by customer- and revenue-focused metrics. It’s from Salesforce Marketing Cloud’s 2015 State of Marketing Report.
Questions? Send me an email: anne@annejanzer.com.
