Let’s have a serious talk about humor. It’s tough to do well. It can be controversial. And it may land with a thud in business or nonfiction writing, particularly across cultural contexts. And yet … the careful application of humor catches the reader’s attention, sustains their interest, and, if done well, earns their trust. Many […]
Writing
Talking Writing on the Marketing Book Podcast
Why is a book about writing the subject of a Marketing Book Podcast episode, you may ask? One of the biggest challenges of content marketing is creating great content. That means writing well. If you need to up your game, understand what your readers are experiencing. That was the topic of this podcast interview. Give […]
Explaining Technical Concepts: Why It Matters [On Femgineer TV]
![Explaining Technical Concepts: Why It Matters [On Femgineer TV]](https://annejanzer.com/wp-content/uploads/2018/10/segment-1-quote-3-300x200.png)
As a big fan of Poornima Vijayashanker and her the work she does helping techies develop their careers, I was thrilled to have the chance to chat with her on the latest episode of <Build> on her Femgineer TV channel. The subject was the topic of my latest book, Writing to Be Understood, and how […]
Revising for Cognitive Ease
Every writer faces similar questions when revising their words: How much revision does this need? How much time am I willing to put into it? When is the piece “good enough”? Can I hand it off to someone else to edit, clean up, and take care of? You only know when you’ve done enough if […]
Using ProWritingAid [A Software Review]
![Using ProWritingAid [A Software Review]](https://annejanzer.com/wp-content/uploads/2018/08/softwaresquare-300x200.jpg)
ProWritingAid Review: Short Version ProWritingAid bills itself as “a grammar guru, style editor, and writing mentor in one package.” Although it lacks the intelligence of a human editor, it’s darned good at finding weak spots and opportunities to strengthen your writing. It can certainly help you polish your prose. Long Version Software is a mixed blessing […]
Grit for Writers by Tamar Sloan [A Book Review]
![Grit for Writers by Tamar Sloan [A Book Review]](https://annejanzer.com/wp-content/uploads/2018/08/gritsquare-300x200.jpg)
Short Version Grit for Writers by Tamar Sloan is a guide to cultivating your most important attribute as a writer: grit. If you find yourself discouraged, flagging, or in doubt, you’ll find support and solid advice here. Long Version Success in writing is a long game. It takes time to build the skills, bulk up […]
