The time has come to sink the ‘synergistic’ speak and show “industry-leading” to the back door. (If everyone’s industry-leading, who is following?) A shift is underway in B2B marketing, starting with the writing voice. The B2B voice is changing: from authoritative to conversational, from safe and stodgy to confident and authentic. And everyone should rejoice, whether we’re creating the content or […]
Writing
Audiobook Recording: Options for Authors
The world of print publishing has changed dramatically in the last few years. Now audiobook publishing is starting down a similar path of disruption, and once again, Amazon is center stage. This time, it’s through ACX (Audiobook Creation Exchange), an Amazon platform. Once upon a time, authors didn’t have many options between working with a professional recording […]
Should Authors Narrate Their Own Audiobooks?
One of the rewards of writing a book is that it spurs interesting conversations on the topics of writing and publishing. Since publishing my first book earlier this year, I’ve heard all kinds of questions, including: How long did it take to write the book? How long did the self-publishing process take? How much does it cost […]
Another Book Review of Everybody Writes
You don’t have to be a reluctant writer to get value from Ann Handley’s latest book, Everybody Writes. With content marketing gaining ground, more people are now on the hook for creating content through blog posts, articles and other written pieces. The book is useful for anyone who finds themselves writing for work, and particularly on behalf […]
Freelance horror stories: Undead projects
Here’s the latest installment in my “freelance horror stories” – “undead” projects. If you’re a freelancer, you know that these are frighteningly real. And if you hire freelancers, this may help you understand that fleeting look of fear when you first start working with a freelancer – we live in a dangerous world. The Zombie: […]
Crusading against random Capitalization
by cheesy42 I’m taking a break from marketing-related subjects to launch a campaign against random capitalization in the middle of sentences. It’s a tough job, but apparently someone has to do it. Some subset of the population has a compulsion to capitalize random words for little apparent reason. It’s almost as if they have a memory […]
