I’ve been speaking with SaaS marketers about the practice of value nurturing – using marketing practices and techniques to add value to the customer experience after the sale.
To put the practice in the context of software marketing, I’ve assembled a quick ebook about value nurturing practices for cloud-based software. Topics include:
- The free trial
- Demonstrating value with data
- Nurturing advocates and super-users
- Using video to nurture value
From the book:
It’s not gated, so feel free to share it with others.