As a self-employed person, I really value having control over my time. That’s why I’m excited by time-shifting tools that let me do things when I want to do them. I’m not alone in this; time-shifting is the reason we love our Tivos and DVRs.
A few weeks back I shared a blog on Time saving tools for business blogging. Today I want to share a time-shifting tool I’ve recently started using for the real-time social media universe. Using Buffer (bufferapp.com), you put posts (Tweets) into a buffer and the app figures out the optimal time to post them.
This means that when I am inspired during the day, evening or weekend, I can read blogs and Tweets, pick those I want to share, and then put together a few Tweets. I see that HootSuite has a similar capability for scheduling posts – I haven’t tried it yet. It looks like it’s delivered through a browser extension.
There are two things I particularly like about Buffer:
- I can use it as a browser extension, mobile app or from the website. This is nice when I’m using devices other than my usual desktop.
- The analytics let you see what happened to the posts you send through Buffer.
I know that if I studied this data, I would become smarter about what worked effectively.
The usual provisos about avoiding “overly automated” social media posts apply – pay attention to what’s in your buffer and if you need to change it to accommodate the changing world. (See Social media failure stories revisited for an example of automation gone bad.)