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You are here: Home / Archives for Technology marketing

Technology marketing

Explaining Technical Concepts: Why It Matters [On Femgineer TV]

October 3, 2018 by Anne Janzer Leave a Comment

Poornima Vijayashanker and Femgineer

As a big fan of Poornima Vijayashanker and her the work she does helping techies develop their careers, I was thrilled to have the chance to chat with her on the latest episode of <Build> on her Femgineer TV channel. The subject was the topic of my latest book, Writing to Be Understood, and how […]

Filed Under: News, Technology marketing, Writing Tagged With: Femgineer, Poornima Vijayashanker

Three Myths About Free Trials

June 12, 2017 by Anne Janzer Leave a Comment

Everybody loves a free trial. Customers love free trials because they can test out a solution before buying it or subscribing, reducing their risk. Marketing and sales teams believe they accelerate the sales process. The free trial is a favorite marketing and sales strategy for subscription-based businesses. Yet the free trial is more complex and subtle than either […]

Filed Under: Subscription Marketing, Technology marketing

Why Customer Success is Marketings New Best Friend (or Should Be)

March 4, 2017 by Anne Janzer Leave a Comment

Marketing and Customer Success are like two people in a canoe. Ideally, you’re both trying to get to the same place (a successful business with happy customers). The trip is much easier when you work together well. And in choppy waters, you need to communicate or you’ll end up off course or capsized. Many businesses […]

Filed Under: Subscription Marketing, Technology marketing Tagged With: Anne Janzer, customer success, marketing, social proof, Subscription Marketing, ZipCar

Startup Marketing through Content: A Review of Content Inc

October 14, 2015 by Anne Janzer 2 Comments

Reading Joe Pulizzi’s new book Content Inc is a welcome shock for someone who lives in the engineering-driven, growth-hacking Silicon Valley. The book’s message: start your business by building an audience with content, before you write a line of code. Once you own the loyal audience, figure out what that community wants and build it. Wait—what? Content […]

Filed Under: Book reviews, Content marketing, News, Technology marketing Tagged With: book review, Content Inc, content marketing, Joe Pulizzi, Lean Startup

Marketing Above the Noise by Linda Popky

April 9, 2015 by Anne Janzer Leave a Comment

A Call to Reason and Strategy As soon as I read this statement, I knew I’d like Linda Popky’s new book: “It’s time to move the discussion away from today’s latest hot marketing tools and tactics to what really counts: convincing customers to trust you with their business – not just once, but time and […]

Filed Under: Book reviews, Technology marketing Tagged With: book review, customer marketing, Linda Popky, Marketing Above the Noise, value nurturing

Minimum Viable Messaging for Startups

September 19, 2014 by Anne Janzer Leave a Comment

Few things make a content developer (aka writer) happier than a complete product messaging roadmap. For details, see What the Writer Wants from a Product Messaging Document. We know that content development and review cycles will be smooth sailing if there’s a well-developed product messaging map at the start. But as with any rule, there’s an exception […]

Filed Under: Technology marketing Tagged With: Anne Janzer, B2B marketing, Eric Reis, freelance writing, Lean Startup, messaging document, product messaging, startup

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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