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You are here: Home / Archives for content marketing

content marketing

There’s always time for messaging

March 15, 2012 by Anne Janzer Leave a Comment

Sometimes when I face a complex project, I tell the client that I’d like to create a ‘messaging map’ or messaging document to get their approval on key messages before I proceed. I often get the response “We don’t have time for that” or “Just work with what you see on our web page, the […]

Filed Under: Business writing, Technology marketing Tagged With: Anne Janzer, content marketing, marketing, messaging, messaging map, product messaging, website copy, websites, white papers

Tuning requires listening – in music and marketing

May 26, 2011 by Anne Janzer Leave a Comment

Tuning fork

Something magical happens in choral singing when everyone listens and tunes with each other – the tuning locks, the overtones all kick in, and the sound is transformed to wonderful.  Although each individual may be singing a little softer, the overall effect is more powerful. What does this have to do with marketing, you might […]

Filed Under: Technology marketing Tagged With: Anne Janzer, content marketing, marketing message, postaweek2011, singing, Social media, tuning

Content Rules is an impactful … oops … great book on content marketing

February 1, 2011 by Anne Janzer 2 Comments

It’s not often that I read a “business” book and find myself dog-earing pages and making little exclamation marks in the margins.  But that’s what I did with my not-so-new-looking copy of Content Rules by Ann Handley and C.C. Chapman. While content marketing is becoming widely accepted as a marketing practice, it’s got a long […]

Filed Under: Content marketing Tagged With: Ann Handley, book review, CC Chapman, content marketing, content rules, postaweek2011

Top 5 reasons to create a product messaging map

January 24, 2011 by Anne Janzer 1 Comment

I was talking with a client the other day, who told me that he’d gotten some pushback for creating a product messaging document.  Some people didn’t understand why he was spending the time creating an internal messaging document rather than diving right in to creating the outbound content. It may seem that I am stating […]

Filed Under: Content marketing Tagged With: content marketing, freelance writing, messaging document, postaweek2011, product marketing, product messaging

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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