“I want to write a book, but I’m worried about how long it will take to recoup the investment of time and money. And what if I never do?” “I started on a book, but another interesting project popped up, so I’ve stuck it in a drawer for the future.” Do either of these statements sound […]
behavioral economics
Behavioral Writing Sciences
In 2002, a psychologist (Daniel Kahneman) won a Nobel Prize for Economic Sciences. Yes, you read that correctly. A psychologist won a prize in economics, by studying the imperfect, human variable in economic equations. Kahneman is a pioneer in the field of behavioral economics: a mash-up of psychology, neuroscience, and economics. It examines how people make decisions in the real […]
