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You are here: Home / Archives for Subscription Marketing

Subscription Marketing

Why Marketers Should Read The New Rules of Sales and Service

January 13, 2015 by Anne Janzer Leave a Comment

If you’re in marketing, you’ve probably been influenced by David Meerman Scott’s New Rules of Marketing and PR. Originally published in 2006 (and updated several times since), it’s had a lasting impact on the practice of marketing. Now he’s got a new book out, The New Rules of Sales and Service. Again, it’s a marketing […]

Filed Under: Book reviews, Content marketing, Subscription Marketing Tagged With: content marketing, David Meerman Scott, sales objections, service, storytelling, subscription

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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