Here are a few of the articles that have appeared in my newsfeed in recent weeks: 25 podcasts that will make you a better marketer The top 200 content marketing brands and influencers 11 blogs every marketer should subscribe to 20 books every marketer should read in 2016 Do you have time to read and follow all of this? Heck, I […]
Many SaaS companies empower the advocates among their customers to help others. Well-designed advocacy programs benefit everyone: The advocates receive recognition, additional resources, and the overall satisfaction of helping others. Newer customers benefit from having a variety of people available to answer their questions and provide guidance. Your company benefits from increased customer loyalty and […]
The always entertaining Douglas Burdett created this video book review of Subscription Marketing, as a companion to his Marketing Book podcast. If you haven’t heard it, I highly recommend the Marketing Book Podcast as a great way of keeping up on what’s going on in the world of marketing.
When it comes to helping customers realize success with Software-as-a-Service, video plays an important role. You can send out field engineers and trainers to high-value accounts. But in terms of value nurturing at scale, there’s nothing quite like video. SaaS solutions are often complex, and require people to learn new behaviors if they are to […]
The free trial is a valuable marketing tool for SaaS marketers. But it’s a two-edged sword. You can lose potential customers in the free trial if they don’t find success or feel the love. If you’re in an engineering-driven company—one that competes based on feeds and speeds—you may see the free trial as an opportunity […]
The Marketing-Revenue Disconnect Marketing’s relevance depends in great part on its ability to affect ongoing business revenues. With the subscription model, revenues shift over time to current customers. Yet in many SaaS businesses, marketing practices remain focused on new customers. Every marketer understands at a gut level that customer satisfaction is critical. Happy customers renew […]