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You are here: Home / Archives for Subscription Marketing

Subscription Marketing

Business901 Podcast: Subscription Marketing

June 16, 2016 by Anne Janzer Leave a Comment

I had the pleasure of visiting with Joe Dager on the Business901 podcast week. We had a lively discussion covering topics such as: How new sales funnel feeds itself Aligning with your customers’ values Sharing and authenticity in an environment of radical transparency Find the podcast on iTunes or on the website here.  

Filed Under: Subscription Marketing

When Marketing Adds Value: The Case for Content

May 16, 2016 by Anne Janzer Leave a Comment

Creative marketing organizations go beyond simply communicating the value they provide. They add value outside the product or service, through content, community, partnerships, and data.” These words seemed almost revolutionary when I wrote them in the book  Subscription Marketing. But look around and you can find numerous examples of businesses demonstrating that, when done with […]

Filed Under: Subscription Marketing Tagged With: Adobe, Bob Ross, Subscription Marketing, value nurturing

Nine Circles of Subscription Hell

March 15, 2016 by Anne Janzer Leave a Comment

Sometimes revenge is best served in literature. The poet Dante Alighieri, powerless against the forces that had exiled him from his native Florence, populated his vision of hell with proxies for his enemies. The resulting epic poem has become a masterwork in Italian literature. If only politics were so literate today! Dante’s Inferno describes nine […]

Filed Under: Subscription Marketing

The Science of Value Nurturing and Happy Customers

March 8, 2016 by Anne Janzer Leave a Comment

Do you measure Net Promoter Score or customer loyalty? Are you tracking customer retention and engagement? Each of these metrics attempts to answer the same fundamental question: how happy people are being customers. For all of the effort we spend measuring and monitoring these metrics, it’s worth considering the deeper question of human motivation. What makes people happy about spending money? […]

Filed Under: Book reviews, Subscription Marketing Tagged With: book review, cognitive science, Elizabeth Dunn, Happy Money, Michael Norton, Subscription Marketing, value nurturing

The Content Code: A Book Review

February 9, 2016 by Anne Janzer Leave a Comment

Here are a few of the articles that have appeared in my newsfeed in recent weeks: 25 podcasts that will make you a better marketer The top 200 content marketing brands and influencers 11 blogs every marketer should subscribe to 20 books every marketer should read in 2016 Do you have time to read and follow all of this? Heck, I […]

Filed Under: Book reviews, Content marketing, Subscription Marketing Tagged With: content marketing, content shock, Mark Schaefer, The Content Code

Nurture SaaS Super-Users and Advocates

January 19, 2016 by Anne Janzer Leave a Comment

Many SaaS companies empower the advocates among their customers to help others. Well-designed advocacy programs benefit everyone: The advocates receive recognition, additional resources, and the overall satisfaction of helping others. Newer customers benefit from having a variety of people available to answer their questions and provide guidance. Your company benefits from increased customer loyalty and […]

Filed Under: Subscription Marketing Tagged With: advocate, hootsuite, SaaS marketing, Salesforce, Subscription Marketing, super-user

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Other posts about Subscription Marketing

The Story Behind The Forever Transaction

The word CAUSE in wooden blocks

Katie Martell and Cause-Based Marketing

Value Nurturing Defined

What Is Subscription Marketing, Anyway?

Fanocracy: A Book Review

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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