I had the pleasure of visiting with Joe Dager on the Business901 podcast week. We had a lively discussion covering topics such as: How new sales funnel feeds itself Aligning with your customers’ values Sharing and authenticity in an environment of radical transparency Find the podcast on iTunes or on the website here.
Subscription Marketing
When Marketing Adds Value: The Case for Content
Creative marketing organizations go beyond simply communicating the value they provide. They add value outside the product or service, through content, community, partnerships, and data.” These words seemed almost revolutionary when I wrote them in the book Subscription Marketing. But look around and you can find numerous examples of businesses demonstrating that, when done with […]
Nine Circles of Subscription Hell
Sometimes revenge is best served in literature. The poet Dante Alighieri, powerless against the forces that had exiled him from his native Florence, populated his vision of hell with proxies for his enemies. The resulting epic poem has become a masterwork in Italian literature. If only politics were so literate today! Dante’s Inferno describes nine […]
The Science of Value Nurturing and Happy Customers
Do you measure Net Promoter Score or customer loyalty? Are you tracking customer retention and engagement? Each of these metrics attempts to answer the same fundamental question: how happy people are being customers. For all of the effort we spend measuring and monitoring these metrics, it’s worth considering the deeper question of human motivation. What makes people happy about spending money? […]
The Content Code: A Book Review
Here are a few of the articles that have appeared in my newsfeed in recent weeks: 25 podcasts that will make you a better marketer The top 200 content marketing brands and influencers 11 blogs every marketer should subscribe to 20 books every marketer should read in 2016 Do you have time to read and follow all of this? Heck, I […]
Nurture SaaS Super-Users and Advocates
Many SaaS companies empower the advocates among their customers to help others. Well-designed advocacy programs benefit everyone: The advocates receive recognition, additional resources, and the overall satisfaction of helping others. Newer customers benefit from having a variety of people available to answer their questions and provide guidance. Your company benefits from increased customer loyalty and […]
