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You are here: Home / Archives for Subscription Marketing

Subscription Marketing

Why Customer Success is Marketings New Best Friend (or Should Be)

March 4, 2017 by Anne Janzer Leave a Comment

Marketing and Customer Success are like two people in a canoe. Ideally, you’re both trying to get to the same place (a successful business with happy customers). The trip is much easier when you work together well. And in choppy waters, you need to communicate or you’ll end up off course or capsized. Many businesses […]

Filed Under: Subscription Marketing, Technology marketing Tagged With: Anne Janzer, customer success, marketing, social proof, Subscription Marketing, ZipCar

The Ultimate Start-Up Guide: A Review

February 1, 2017 by Anne Janzer Leave a Comment

I just finished reading The Ultimate Start-Up Guide by Tom Hogan and Carol Broadbent, and I must say I am surprised. I expected great start-up marketing advice, and the book delivered. I’ve worked with Tom and Carol before, and they know their stuff Knowing the authors, I also expected an engaging,  irreverent tone and style. The book […]

Filed Under: Book reviews, Subscription Marketing Tagged With: Carol Broadbent, Crowded Ocean, Tom Hogan

September: Time for Subscription Fatigue

September 21, 2016 by Anne Janzer Leave a Comment

As the calendar turns to September, do you experience any of the following symptoms? Confusion (or surprise) about charges on credit cards for annual subscriptions Deep contemplation triggered by pending renewal announcements Decision fatigue deciding what to do about each new renewal Overflowing email inboxes and a sense of general overwhelm The desire to realign […]

Filed Under: Subscription Marketing Tagged With: Subscription Marketing

Dollar Shave Club’s Billion Dollar Value

July 20, 2016 by Anne Janzer Leave a Comment

Unilever just bought Dollar Shave Club for a billion dollars. A billion dollars. When I first wrote about Dollar Shave Club in the book Subscription Marketing, it was still a scrappy startup. That was early last year. Now, it’s part of Unilever. How did it get there, with a $1 billion price tag? Hint: It’s not about the […]

Filed Under: Subscription Marketing Tagged With: Dollar Shave Club, Subscription Marketing, Unilever, value nurturing

The Magic Moment for Value Nurturing

July 7, 2016 by Anne Janzer Leave a Comment

The moment when someone signs up as a customer, your relationship with that person shifts. If you come from a traditional marketing and sales environment with a linear funnel, you might ring a gong to mark the deal and hand the customer off to another part of the business. But if your business depends on long-term customer relationships, recognize the […]

Filed Under: Subscription Marketing Tagged With: Buffer, Slack, Subscription Marketing, value nurturing, WriterHangout

Thinking Like a Journalist

June 22, 2016 by Anne Janzer Leave a Comment

When it comes to marketing for subscriptions, the admonition to “think like a journalist” is great advice. Journalists understand their readers and foster long-term relationships with them. That’s what brands need to do, as well. So I was thrilled to have the chance to talk with Phoebe Chongchua on her Brand Journalism Advantage podcast recently. We chatted […]

Filed Under: Subscription Marketing Tagged With: brand journalism, Brand Journalism Advantage, Phoebe Chongchua, podcast, Subscription Marketing, value nurturing

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Other posts about Subscription Marketing

The Story Behind The Forever Transaction

The word CAUSE in wooden blocks

Katie Martell and Cause-Based Marketing

Value Nurturing Defined

What Is Subscription Marketing, Anyway?

Fanocracy: A Book Review

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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