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You are here: Home / Archives for Subscription Marketing

Subscription Marketing

Subscription Guilt Trips

October 12, 2017 by Anne Janzer Leave a Comment

I was having a comment conversation with Robbie Kellman Baxter the other day and… Wait – you don’t know what a comment conversation is? It’s what writers do when they start exchanging ideas and stories in the comments of a blog post, because they’re too lazy to pick up the phone and call, and are […]

Filed Under: Subscription Marketing

Lazy But Efficient Content Marketing [Book Review]

August 2, 2017 by Anne Janzer Leave a Comment

A Review of Master Content Marketing by Pamela Wilson Partway into the prolog of Pamela Wilson’s Master Content Marketing, there’s a section with the following heading: “My Lazy (But Efficient!) Approach to Content Marketing” As soon as I read that heading, I knew that I’d found a content marketing and writing soulmate. My life goal is […]

Filed Under: Book reviews, Business writing, Content marketing, Subscription Marketing

Disrupting Subscription Pricing: FairPay

July 14, 2017 by Anne Janzer Leave a Comment

Subscriptions are a disruptive force in many industries. When researching and writing Subscription Marketing, I was hard-pressed to find an industry that wasn’t being affected by subscription-based entrants. Subscriptions fundamentally change the customer relationship from a one-time transactional engagement to an ongoing interaction and relationship. That shift changes nearly everything: How you deliver goods and […]

Filed Under: Book reviews, Subscription Marketing

Three Myths About Free Trials

June 12, 2017 by Anne Janzer Leave a Comment

Everybody loves a free trial. Customers love free trials because they can test out a solution before buying it or subscribing, reducing their risk. Marketing and sales teams believe they accelerate the sales process. The free trial is a favorite marketing and sales strategy for subscription-based businesses. Yet the free trial is more complex and subtle than either […]

Filed Under: Subscription Marketing, Technology marketing

Subscription Marketing: Two Years Later

March 28, 2017 by Anne Janzer Leave a Comment

Does your business have a subscription offering? Have you changed your marketing to address the changing behaviors of customers in a growing Subscription Economy? Today I’ve published the second edition of Subscription Marketing: Strategies for Nurturing Customers in a World of Churn. Much has changed in the two years since the first edition was published. What’s Changed […]

Filed Under: Subscription Marketing

Celebrate Your Customers’ Successes

March 23, 2017 by Anne Janzer Leave a Comment

What does your business celebrate? Most businesses find time to celebrate their own successes – as they should. Whether it’s a bell that rings every time a purchase order comes in or a party following a great quarter, people find ways to acknowledge and rejoice in successes. Celebrations keep us going through the long haul. But […]

Filed Under: Subscription Marketing Tagged With: Subscription Marketing, value nurturing

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Other posts about Subscription Marketing

The Story Behind The Forever Transaction

The word CAUSE in wooden blocks

Katie Martell and Cause-Based Marketing

Value Nurturing Defined

What Is Subscription Marketing, Anyway?

Fanocracy: A Book Review

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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