The phrase “talking turkey” means to speak frankly, so it’s a perfect fit for this pre-Thanksgiving edition of the Subscription Marketing update. Let’s Talk Turkey: Subscriptions Are Hard Zuora invited me to chat with their employees and customers at a Dreamforce-related event (on a rooftop bar, no less!) Zuora’s events are always filled with people who […]
Subscription Marketing
The Threat of Subscriptions as a Sales Ploy
“Get lifetime access now for only $xxx before it becomes a monthly subscription” This was the message on the landing page for some software that I purchased a few months ago, and it made me stop and think. This tactic is subscription marketing turned on its head. In this case, the business owner was using […]
Subscription Guilt Trips
I was having a comment conversation with Robbie Kellman Baxter the other day and… Wait – you don’t know what a comment conversation is? It’s what writers do when they start exchanging ideas and stories in the comments of a blog post, because they’re too lazy to pick up the phone and call, and are […]
Subscription Marketing: All About Change
A new season arrives with autumn equinox. So, our theme this month is change, with all of its joys and trials. Mountain View, California, where I live, is in the midst of a construction boom. I recently returned from a few weeks of travel to find buildings that were one-story metal frames now looming up four stories. Leaving town […]
Lazy But Efficient Content Marketing [Book Review]
![Lazy But Efficient Content Marketing [Book Review]](https://annejanzer.com/wp-content/uploads/2017/08/lazyeffectivesquare-300x200.jpg)
A Review of Master Content Marketing by Pamela Wilson Partway into the prolog of Pamela Wilson’s Master Content Marketing, there’s a section with the following heading: “My Lazy (But Efficient!) Approach to Content Marketing” As soon as I read that heading, I knew that I’d found a content marketing and writing soulmate. My life goal is […]
Subscription Marketing: Protests and Pricing
This month’s subscription update is all about turning lemons into lemonade: protesting net neutrality changes, changing pricing models, and dealing with new email regulations. Let’s jump in. Rally for Net Neutrality Find me a subscription business that doesn’t depend, in some way, on the Internet. Go ahead, I’ll wait. Any luck? On July 12 businesses large […]
