In the Northern hemisphere, October is the month in which we harvest what we have sown. In my case, I’ve been sowing interviews about my latest book, Writing to Be Understood, on a virtual book tour since its publication late summer. They are coming to fruition now. These are the two I am most excited […]
Subscription Marketing
Pay What You Want Pricing – A Book Review
Short Version The Complete Guide to Pay What You Want Pricing: How You Can Share Your Work and Still Make a Profit by Tom Morkes has inspired me to experiment with this pricing model in my own business. It’s filled with solid, practical advice. Check it out. The Long Version There’s an old (really old) […]
A Subscription Marketing Manifesto
Effective marketing in the Subscription Economy requires a shift in mindset. Make the commitment to do things differently. I have a subscription or membership component to my business, even if the subscription isn’t part of the actual revenue model. I recognize that relationships are the most important competitive differentiator my business can have. I’m building […]
Subscribed: The Subscription Economy Has Been Waiting for This Book
The Review: Short Version Finally – a comprehensive guide to the Subscription Economy, told from a viewpoint at the center of this tectonic shift. Long Version When I wrote the first edition of Subscription Marketing (published January 2015), I tried to get my head around the scope of the changes happening to businesses as they […]
Why GDPR Is Good for Subscription Marketers: May Updates
Welcome to the May 2018 Subscription Marketing update. The main topic this month is, of course, GDPR. Why GDPR is good for subscription marketers In case you’ve been hiding under a rock, May 25 is the implementation data for the European General Data Protection Regulation (GDPR). It’s the reason for the flood of notices […]
Who’s Feeling Bullish about Subscriptions?
Welcome to April. It’s time for another subscription marketing update – and the Subscription Economy has been making the news lately. Subscription IPOs are Well Subscribed (ooh, play on words!) Zuora started trading on the New York Stock Exchange on April 12. While it’s too early to predict how the stock will do over the […]
