Effective marketing in the Subscription Economy requires a shift in mindset. Make the commitment to do things differently. I have a subscription or membership component to my business, even if the subscription isn’t part of the actual revenue model. I recognize that relationships are the most important competitive differentiator my business can have. I’m building […]
Subscription Marketing
Subscribed: The Subscription Economy Has Been Waiting for This Book
The Review: Short Version Finally – a comprehensive guide to the Subscription Economy, told from a viewpoint at the center of this tectonic shift. Long Version When I wrote the first edition of Subscription Marketing (published January 2015), I tried to get my head around the scope of the changes happening to businesses as they […]
Why GDPR Is Good for Subscription Marketers: May Updates
Welcome to the May 2018 Subscription Marketing update. The main topic this month is, of course, GDPR. Why GDPR is good for subscription marketers In case you’ve been hiding under a rock, May 25 is the implementation data for the European General Data Protection Regulation (GDPR). It’s the reason for the flood of notices […]
Who’s Feeling Bullish about Subscriptions?
Welcome to April. It’s time for another subscription marketing update – and the Subscription Economy has been making the news lately. Subscription IPOs are Well Subscribed (ooh, play on words!) Zuora started trading on the New York Stock Exchange on April 12. While it’s too early to predict how the stock will do over the […]
Subscription Marketing: March, Women, and the Amazon Masterclass
Welcome to the March issue of this Subscription Marketing update. So much happens in March – March Madness, the Ides of March, Daylight Savings Time (in the US), St. Patrick’s Day, the first day of Spring … the thematic possibility are almost endless. We have to pick one, so let’s focus on women, because March […]
The Power of Moments (A Book Review)
The Short Version: A Must-Read for Subscription Marketers The Power of Moments: Why Certain Experiences Have Extraordinary Impact should be required reading for marketers who participate in the Subscription Economy. The book both inspires and instructs us in creating the moments and experiences that foster meaningful connections, in our lives and businesses alike. Oh, it’s […]
