A Marketing Term You Should Know Five years ago, I proposed that marketers add the term value nurturing to their vocabularies and their marketing plans. Value nurturing is nothing more than enhancing the customer’s experience of value, after the conversion or the sale. It’s a critical marketing practice today because more businesses are basing their […]
Subscription Marketing
What Is Subscription Marketing, Anyway?
When I first published a book titled Subscription Marketing in 2015, many business marketers didn’t understand how it applied to them. They thought it was only about newspapers, or magazines, or perhaps email marketing. Even people marketing cloud-based software didn’t see the connection with their own work. Subscription marketing isn’t only about selling subscriptions. It’s […]
Fanocracy: A Book Review
Reading Fanocracy by David Meerman Scott and Reiko Scott will change the way you think about being a fan in your own life and cultivating fans for your business. Marketers everywhere should read this book to transform the way they think about supporting customers. The Full Review One thing I enjoy about David Meerman Scott’s […]
The 1-Page Marketing Plan (Book Review)
The 1-Page Marketing Plan by Allan Dib is a concise, actionable compilation of great marketing advice. Long version Not everyone can distill complicated subjects into concise, understandable, and actionable information. Allan Dib can, though. He’s done it in this short but valuable work, The 1-Page Marketing Plan. The marketing industry is filled with wordy people – […]
Subscription Marketing Update: October 2018
In the Northern hemisphere, October is the month in which we harvest what we have sown. In my case, I’ve been sowing interviews about my latest book, Writing to Be Understood, on a virtual book tour since its publication late summer. They are coming to fruition now. These are the two I am most excited […]
Pay What You Want Pricing – A Book Review
Short Version The Complete Guide to Pay What You Want Pricing: How You Can Share Your Work and Still Make a Profit by Tom Morkes has inspired me to experiment with this pricing model in my own business. It’s filled with solid, practical advice. Check it out. The Long Version There’s an old (really old) […]
