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You are here: Home / Archives for Subscription Marketing

Subscription Marketing

The 1-Page Marketing Plan (Book Review)

December 20, 2018 by Anne Janzer Leave a Comment

The 1-Page Marketing Plan (Book Review)

The 1-Page Marketing Plan by Allan Dib is a concise, actionable compilation of great marketing advice. Long version Not everyone can distill complicated subjects into concise, understandable, and actionable information. Allan Dib can, though. He’s done it in this short but valuable work, The 1-Page Marketing Plan. The marketing industry is filled with wordy people – […]

Filed Under: Book reviews, Content marketing, Subscription Marketing Tagged With: Allan Dib

Subscription Marketing Update: October 2018

October 16, 2018 by Anne Janzer Leave a Comment

Subscription Marketing Update: October 2018

In the Northern hemisphere, October is the month in which we harvest what we have sown. In my case, I’ve been sowing interviews about my latest book, Writing to Be Understood, on a virtual book tour since its publication late summer. They are coming to fruition now. These are the two I am most excited […]

Filed Under: Subscription Marketing

Pay What You Want Pricing – A Book Review

October 2, 2018 by Anne Janzer 2 Comments

Pay What You Want Pricing – A Book Review

Short Version The Complete Guide to Pay What You Want Pricing: How You Can Share Your Work and Still Make a Profit by Tom Morkes has inspired me to experiment with this pricing model in my own business. It’s filled with solid, practical advice. Check it out. The Long Version There’s an old (really old) […]

Filed Under: Book reviews, Subscription Marketing

A Subscription Marketing Manifesto

September 20, 2018 by Anne Janzer 3 Comments

A Subscription Marketing Manifesto

Effective marketing in the Subscription Economy requires a shift in mindset. Make the commitment to do things differently. I have a subscription or membership component to my business, even if the subscription isn’t part of the actual revenue model. I recognize that relationships are the most important competitive differentiator my business can have. I’m building […]

Filed Under: Subscription Marketing

Subscribed: The Subscription Economy Has Been Waiting for This Book

June 4, 2018 by Anne Janzer Leave a Comment

Subscribed: The Subscription Economy Has Been Waiting for This Book

The Review: Short Version Finally – a comprehensive guide to the Subscription Economy, told from a viewpoint at the center of this tectonic shift. Long Version When I wrote the first edition of Subscription Marketing (published January 2015), I tried to get my head around the scope of the changes happening to businesses as they […]

Filed Under: Book reviews, Subscription Marketing Tagged With: book review, Gabe Weisert, Subscribed, Tien Tzuo, Zuora

Why GDPR Is Good for Subscription Marketers: May Updates

May 14, 2018 by Anne Janzer Leave a Comment

Why GDPR Is Good for Subscription Marketers: May Updates

  Welcome to the May 2018 Subscription Marketing update. The main topic this month is, of course, GDPR. Why GDPR is good for subscription marketers In case you’ve been hiding under a rock, May 25 is the implementation data for the European General Data Protection Regulation (GDPR). It’s the reason for the flood of notices […]

Filed Under: Subscription Marketing

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The 1-Page Marketing Plan (Book Review)

Subscription Marketing Update: October 2018

Pay What You Want Pricing – A Book Review

A Subscription Marketing Manifesto

Subscribed: The Subscription Economy Has Been Waiting for This Book

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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