How can you get your book into the hands of more readers? Here’s one familiar strategy: put it on sale.
Lowering the price gives you a reason to reach out to potential readers. It reduces the risks for people who don’t know you yet.
The real magic happens after the sale is over. More readers means more reviews, referrals, and impact.
In this course, you’ll learn how and why to make short-term discounts part of your book marketing strategy.
What you’ll learn
- How to use short-term sales to reach new readers, elevate your book’s Amazon profile, and earn more reviews
- When to discount new books and how often to discount existing ones
- How to decide the prices to use, and what royalties you’ll earn during and after the sale
- How paid promotion sites like BookBub and Bargain Booksy work, and when and how to use them
- Multiple free promotion activities that can make your sale a success
- How to track and measure your results
Who should take this course
The strategies in this course work well for fiction and nonfiction authors alike.
- Authors (fiction and nonfiction alike) with an ebook version of their book who can influence or set the price of their books
- Publishers who publish other authors’ books and are willing to run price promotions on ebooks
- Author Virtual Assistants (VAs) who want to be able to manage and run discounts for their clients (This could be an additional service)
What you’ll get
- Five videos (including introduction) for 80 minutes of lessons in total
- Transcripts of each video
- Handouts and assignments after each section
- Templates to run your own promotions
Ready to reach a larger readership for your book?
What this course does not cover
- How to run Facebook, Amazon, or other ads
- How to promote on specific social media platforms
- How to discount print or audiobook editions
- Promoting children’s books
Want to know more?
Watch the introduction video (6 minutes)
Sound good?
If you don’t find the content helpful, let me know and I’ll refund the price.
