Books make fabulous gifts for family members, friends, and colleagues. A good business book is a gift that keeps on giving: knowledge stays with the recipient long after they finish the book. The gift of a book is more personal than a gift card, yet not so personal as to breach etiquette boundaries at work. Depending on how […]
Hungry for a good content marketing book? Although Welcome to the Funnel came out last December, November is the perfect time to read it (in the States). Because Jason Miller applies a turkey dinner analogy to blogging and content marketing. Jason Miller is the content marketing strategist at LinkedIn. He earned his stripes at Marketo. He certainly knows his content […]
Reading Joe Pulizzi’s new book Content Inc is a welcome shock for someone who lives in the engineering-driven, growth-hacking Silicon Valley. The book’s message: start your business by building an audience with content, before you write a line of code. Once you own the loyal audience, figure out what that community wants and build it. Wait – […]
In the news: I contributed one of the ten tips to the article 10 Tips for Running a Profitable Subscription-Based Business by Jennifer Lonoff Schiff on CIO.com. Here’s an excerpt from tip #6: Successful subscription companies add value outside of the solution itself, often through content or community. Companies like Birchbox, Dollar Shave Club and Blue Apron […]
For those of you who prefer to listen to your books: Subscription Marketing is now available as an audio book on Amazon, Audible, and iTunes. Add links Audible is a subscription-based service for audio books; you can subscribe to one or two books per month, and buy extras as a discount. As a new subscriber, […]
Watch the replay of this webinar I did with Totango on Customer Retention Marketing.