The Writer’s Process earned a five-star review from IndieReader. Here’s the take-away: IR Verdict: Full of science-backed suggestions for solving nearly any writing problem, THE WRITER’S PROCESS is a worthy addition to the collections of aspiring and experienced writers alike. Read the full review on IndieReader.
Recently I had the pleasure of talking with Roger C. Parker about the process of writing The Writer’s Process. (That’s very meta, isn’t it – talking about the writing process for a book about the writing process?) Roger was one of the first people to interview me after Subscription Marketing came out, so it was […]
Zuora has launched a new podcast about the implications of the Subscription Economy, and I had the pleasure of being a guest on episode #2. It was a pleasure to speak with Tom Krackeler and Rachel English from Zuora, as they understand the marketing implications of the subscription business model. We talked about: Why marketers […]
Forget best film and best director; content marketers everywhere are busy putting together their submissions for the Content Marketing Awards. Less glamor, perhaps, but more fun. Content Marketing Institute opened up the awards for submissions in February. The deadline is April 29, 2016. Thinking of entering in one of the 76 categories? Here’s the link: http://contentmarketingawards.com. […]
I had the chance to chat with Shira Abel on the SaaS Insider podcast recently. Our wide-ranging conversation covered: How SaaS changes the practice of marketing How to be a revenue-relevant marketer Marketing after the conversion If you’re in SaaS marketing or in a SaaS-based startup, check out this new podcast series. Listen to the podcast
I’ve been speaking with SaaS marketers about the practice of value nurturing – using marketing practices and techniques to add value to the customer experience after the sale. To put the practice in the context of software marketing, I’ve assembled a quick ebook about value nurturing practices for cloud-based software. Topics include: The free trial Demonstrating value with data Nurturing […]