Summer is winding down and it’s time to get serious about the rest of the year. College students are heading off to school, with term papers looming in their futures. In the office, the second half of the year is well underway, along with the many writing projects you plan to complete. If 2016 is the year you […]
The Writer’s Process earned a five-star review from IndieReader. Here’s the take-away: IR Verdict: Full of science-backed suggestions for solving nearly any writing problem, THE WRITER’S PROCESS is a worthy addition to the collections of aspiring and experienced writers alike. Read the full review on IndieReader.
Recently I had the pleasure of talking with Roger C. Parker about the process of writing The Writer’s Process. (That’s very meta, isn’t it – talking about the writing process for a book about the writing process?) Roger was one of the first people to interview me after Subscription Marketing came out, so it was […]
Here’s a worthy New Year’s resolution: keep up on the latest in marketing books in 2016 by listening to the Marketing Book Podcast. Bonus: On the January 1st episode, Douglas Burdett and I discuss Subscription Marketing – the book and the practice. Things we discuss: How the sharing economy and Internet of Things are affecting industries of all […]
Hungry for a good content marketing book? Although Welcome to the Funnel came out last December, November is the perfect time to read it (in the States). Because Jason Miller applies a turkey dinner analogy to blogging and content marketing. Jason Miller is the content marketing strategist at LinkedIn. He earned his stripes at Marketo. He certainly knows his content […]
Reading Joe Pulizzi’s new book Content Inc is a welcome shock for someone who lives in the engineering-driven, growth-hacking Silicon Valley. The book’s message: start your business by building an audience with content, before you write a line of code. Once you own the loyal audience, figure out what that community wants and build it. Wait—what? Content […]