- A good business book is a gift that keeps on giving: knowledge stays with the recipient long after they finish the book.
- The gift of a book is more personal than a gift card, yet not so personal as to breach etiquette boundaries at work. Depending on how you give it, the recipient can pass it on to others.
- Rectangular objects are easy to wrap. The spatially challenged among us appreciate this fact.
Books are particularly valuable for people who make their careers in marketing, because the modern marketer must be a lifelong learner. Marketing practices are evolving rapidly, and the best authors serve as guides to this changing world.
In that spirit, here is my second annual list of marketing books to give as gifts, curated by yours truly.
Caveat: The list only includes books I’ve read this year. Many great books are absent. But you cannot go wrong with the books on this list.
For the busy content marketer in your life, Jason Miller’s Welcome to the Funnel is a terrific guide to making the most of your content, strategically repurposing big pieces, and planning content for multiple channels. Read my review of Welcome to the Funnel here.
The entrepreneur on your list could learn from Joe Pulizzi’s latest book, Content Inc. My review is here. It’s about taking a content-first approach to starting a business.
Know someone who is overwhelmed with content? Try Mark Schaefer’s The Content Code: Six essential strategies to ignite your content, your marketing, and your business. The book describes strategies for dealing with the growing “information density” by focusing on relationships. I’ll review it soon.
For marketers looking for overall strategy, give Jay Baer’s Youtility: Why Smart Marketing is About Help, Not Hype. Read my review of Youtility here: 5 Reasons to Love Youtility.
For someone who is new to marketing or overwhelmed by changes in the field, my friend Linda Popky has written a fine book about the practice of marketing: Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters. Read my review: Marketing Above the Noise: A Call to Reason and Strategy.
If the marketer in your life depends on customers to renew or return, again and again, might I suggest Subscription Marketing? Full confession: I wrote the book. But it’s concise, to-the-point, and full of actionable strategies.
Speaking of subscriptions, if you know someone implementing a membership model in their business, there’s no better source than Robbie Baxter’s book The Membership Economy. Read my review here: An Insider’s Guide to the Membership Economy.
For the marketer interested in how people think (and who isn’t?), consider Daniel Levitin’s The Organized Mind: Thinking Straight in the Age of Information Overload. It’s not a marketing book, but understanding the human brain never hurts.
Finally, if you want to inspire someone, you can’t go wrong with Seth Godin’s What To Do When It’s Your Turn – And It’s Always Your Turn. Now the author of Permission Marketing tells us that we don’t have to wait for permission to do something remarkable. Order it directly from the book website.
If these aren’t enough, check out last year’s list of book suggestions: Books for the Marketer on Your Gift List (2014).
Disclaimer: I’m an Amazon affiliate. If you purchase a book through these links, I might get a few cents, which I will put towards buying more books to review.
Image by Viktor Hanacek on PicJumbo.