When maintaining a business blog, it’s really useful to have a few blogs in reserve. Keeping the blog ‘fed’ is by far the biggest challenge for most businesses. Blogs are like firewood — it’s nice to have a stockpile. One strategy is to find a topic that can become a series of blogs. Here are a […]
Business writing
Create a quick corporate style guide
If multiple people create content for your business, you need a corporate style guide. Otherwise, you risk having a corporate identity with personality disorder. Keep a consistent voice across your content If you don’t already have a style guide, don’t fear. It doesn’t have to be a huge project. Here’s a case where the perfect […]
Finding your corporate style
If you’re ramping up your content marketing, you need a distinct and consistent corporate style. You want to create a corporate personality that is consistent across all of your communications, starting with your website. My last post talked about identifying your corporate tone and style. But what if you’re just getting started or trying to […]
Working outside your comfort zone
Where’s the boundary between testing your comfort zone and being reckless? And in professional life, is it a good idea to work beyond your comfort zone or to play to your strengths? These were some of the questions I toyed with after trying ziplining – something I ordinarily wouldn’t have signed up to do. In […]
Time saving tools for business blogging
by londoncyclist I’ve been really short on time lately, for both work and personal reasons. But I’m not alone. We’re all pressed for time at some point. So I thought I’d share a few of my favorite tools that help me blog more efficiently. Tracking ideas One big blogging challenge is deciding what to write about. […]
Messaging part 2: The messaging review
In my last post (There’s always time for messaging) I talked about a few strategies for selling the ‘messaging’ part of a content marketing project. It’s important to nail down key messaging before writing website content, white papers or other content. How do you conduct a review of the messaging, particularly if it’s something that […]
