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You are here: Home / Archives for Business writing

Business writing

One Question to Ask Before You Write

August 8, 2017 by Anne Janzer 2 Comments

Want a quick, easy-to-implement strategy for improving your writing? Before you sit down to write anything (a blog post, a report, a book), ask yourself this simple question: Who will read this? Who are you writing for? Can you envision an ideal reader? Why would they want to read this piece of content, and what will […]

Filed Under: Business writing, Writing

Lazy But Efficient Content Marketing [Book Review]

August 2, 2017 by Anne Janzer Leave a Comment

A Review of Master Content Marketing by Pamela Wilson Partway into the prolog of Pamela Wilson’s Master Content Marketing, there’s a section with the following heading: “My Lazy (But Efficient!) Approach to Content Marketing” As soon as I read that heading, I knew that I’d found a content marketing and writing soulmate. My life goal is […]

Filed Under: Book reviews, Business writing, Content marketing, Subscription Marketing

Are You a One-Size-Fits-All Writer?

August 1, 2017 by Anne Janzer 1 Comment

Early in my career, I worked in a small startup. As the only writer in the company, I wrote nearly everything for the business, from data sheets and white papers to direct response ad copy, emails, user manuals (back when companies shipped printed manuals), and invitations to the holiday party. In retrospect, I’m pretty confident that […]

Filed Under: Business writing, Writing

A Field Guide to Writers in the Workplace

July 17, 2017 by Anne Janzer 1 Comment

On any given workday, you can find countless people typing on laptops. They may be writing emails, reports, papers, advertisements, job postings, or resumes. They all have one thing in common: They are assembling thoughts into a written form, and hope that those efforts will support their careers. They are workplace writers. Workplace writers come in […]

Filed Under: Business writing, Writing

The Perils of Worshipping the Big Idea

July 11, 2017 by Anne Janzer 1 Comment

Raise your hand if you’ve ever worried about someone “stealing your idea” – and let that worry stop you from doing something. We’ve all done it at one point or another. But except in patent situations and other unusual cases, those worries are usually unfounded. Worse, they can hurt us as writers. Be careful not […]

Filed Under: Book marketing, Business writing, Writing Tagged With: Seth Godin, workplace writing

Writing in the Zone: Say Hello to Flow

July 4, 2017 by Anne Janzer Leave a Comment

You know when it happens – but only after the fact. You’re absorbed in the writing, the words are pouring out, and suddenly you realize that an hour or two has passed. It’s as if you wake up from the work. Instead of feeling drained, you are energized. Performers and athletes talk about being “in […]

Filed Under: Business writing, Writing Tagged With: Chris Syme, flow, writing

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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