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You are here: Home / Archives for Business writing

Business writing

When Writing Is a Team Sport

September 19, 2017 by Anne Janzer Leave a Comment

When you think of a writer, what do you envision? Do you picture someone struggling alone in an attic, surrounded by crumpled papers, overflowing ashtrays and empty whiskey bottles? Papa Hemingway, perhaps? Or maybe you envision a cozy writing retreat, with scenic views and solitude. No matter what you imagine, it’s probably one person, working in […]

Filed Under: Business writing, Writing

Killing Marketing: A Book Review

September 19, 2017 by Anne Janzer Leave a Comment

The title of the latest book by Joe Pulizzi and Robert Rose really grabbed my attention: Killing Marketing: How Innovative Businesses are Turning Marketing Cost into Profit. That sounds like a manifesto – and manifestos are fun. I’ve been known, on occasion, to rant about “death to the funnel” and other topics. Yet, as any student of history […]

Filed Under: Book reviews, Business writing Tagged With: Joe Pulizzi, Killing Marketing, Robert Rose

Writers and the Planning Fallacy

September 12, 2017 by Anne Janzer 2 Comments

You don’t want to hear this, but I need to say it anyway: Your writing project probably won’t go exactly as you plan. The book will take longer to draft than you think. You will be surprised by the length of the revision phase or magnitude of comments from editors or early readers. Your blog post […]

Filed Under: Business writing, Writing

Don’t Buy Into the One-Step-Writing Myth

September 5, 2017 by Anne Janzer Leave a Comment

“Before they hire you, the client wants you to come in for a timed writing test. They’ll give you a topic, then see what you can do in fifteen minutes.” This request came from a technology company a few years ago. The founders probably thought that they were cleverly optimizing the hiring process by making sure […]

Filed Under: Business writing, Writing

How to Find Your Unknown Audience

August 29, 2017 by Anne Janzer Leave a Comment

The other day, a company called Tenfold added me to its Top 40 Customer Success Influencers list. (You can download the list here.) I never set out to write and speak for the Customer Success industry; it happened by accident. I tell you this story not to brag, but to illustrate the importance of looking for […]

Filed Under: Business writing, Writing

Three Reasons It’s Hard to Write for Your Audience

August 22, 2017 by Anne Janzer Leave a Comment

I’ve spent a couple weeks ranting about the importance of writing for an audience. (See One Question to Ask Before You Write.) But here’s the thing that I’ve neglected to mention: Writing for a specific audience can be really tough. Even when you’ve chosen an ideal audience, you may struggle to write stories or content that resonates […]

Filed Under: Business writing, Writing Tagged With: curse of knowledge, writing

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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