Creating Content for Your Customers
Content marketing is fueled by great content. How do you make enough of that? These resources might help:
Subscription marketing: Are you trying to attract and retain customers for a subscription-based solution? Business-as-usual marketing won’t work. Find out more about subscription marketing.
B2B storytelling: Does your B2B business struggle to tell its customer stories effectively? Is your brand story a compelling one? Find out more about my B2B Storytelling workshop.
Reviews and approvals: Essential customer content can get stuck languishing in review and approval processes. That’s usually the sign of a broken process. To learn how to fix it, try my free online course: Mastering the Review and Approval Process.
Efficient revision: Do you need to be more efficient when editing your own work, or that of others? Take this short online class on Revising your Writing.
You’ll find all of my best suggestions about writing on the job in the book The Workplace Writer’s Process.