- Publisher: Cuesta Park Consulting
- Available in: Paperback, PDF, Audiobook
- ISBN: 978-0986406201
- Published: January 28, 2015
This book is now available in a revised, expanded second edition. Click here to see the updated edition.
Strategies for Nurturing Customers in a World of Churn
What happens to marketing when businesses shift to a subscription model? How can marketers increase their revenue impact and add value to the business, beyond simply generating more leads and hoping for the best?
In the subscription economy, marketing needs to adopt a new set of practices: customer value nurturing. Because you’re just getting started when someone becomes a subscriber.
Whether you’re marketing a membership program, a complex managed services offering, or a cloud-based solution, Subscription Marketing offers creative marketing strategies for nurturing customers long after the initial sale.
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What Others Say
Keeping an existing customer is much more profitable than selling a new one, especially in a subscription business. Today’s real-time communications environment makes a subscription model incredibly lucrative for those who know how to navigate the new rules — just ask the likes of Google, Netflix, and Amazon.com. Anne Janzer shows you how to implement value nurturing of existing and potential clients that will drive your success in this new world.”
David Meerman Scott
Bestselling author of The New Rules of Marketing and PR, now in 25 languages from Arabic to Vietnamese
Anne’s terrific new book is an excellent primer to help your business take advantage of the subscription economy, while navigating around potential potholes. And as a bonus: It’s clear, straight-forward, and refreshingly jargon-free!”
Author of the WSJ bestseller, Everybody Writes
Read Anne’s book and you’ll have everything you need to create and execute a subscription strategy that works.”
Author, Epic Content Marketing and Content, Inc.
Resources for Readers (or Listeners)
- Check out the Value Nurturing Infographic.
- Download Research and graphics from the book.
- Download the Recommended Reading.
- Check out the Value Nurturing Checklist.
More Subscription-Related Content
- Download a free chapter on value nurturing from the Subscription Marketing book.
- Download the Subscription Marketing for SaaS ebook.
- Read the Retention Marketing ebook
Listen to the Subscribed Podcast
Preview the book on Kindle: