Do you measure Net Promoter Score or customer loyalty? Are you tracking customer retention and engagement? Each of these metrics attempts to answer the same fundamental question: how happy people are being customers. For all of the effort we spend measuring and monitoring these metrics, it’s worth considering the deeper question of human motivation. What makes people happy about spending money? […]
Book Reviews and Recommendations
One of the greatest gifts someone can give you is a reference to a good book.
I read a large number of books - many as research for the books I write, others just because I love to read them. My topic areas include business and marketing, writing, and cognitive science.
These are links to the book review posts. Visit the Resources pages to find suggested readings for either writing or marketing.
Here are a few of the articles that have appeared in my newsfeed in recent weeks: 25 podcasts that will make you a better marketer The top 200 content marketing brands and influencers 11 blogs every marketer should subscribe to 20 books every marketer should read in 2016 Do you have time to read and follow all of this? Heck, I […]
Here’s a worthy New Year’s resolution: keep up on the latest in marketing books in 2016 by listening to the Marketing Book Podcast. Bonus: On the January 1st episode, Douglas Burdett and I discuss Subscription Marketing – the book and the practice. Things we discuss: How the sharing economy and Internet of Things are affecting industries of all […]
Books make fabulous gifts for family members, friends, and colleagues. A good business book is a gift that keeps on giving: knowledge stays with the recipient long after they finish the book. The gift of a book is more personal than a gift card, yet not so personal as to breach etiquette boundaries at work. Depending on how […]
Hungry for a good content marketing book? Although Welcome to the Funnel came out last December, November is the perfect time to read it (in the States). Because Jason Miller applies a turkey dinner analogy to blogging and content marketing. Jason Miller is the content marketing strategist at LinkedIn. He earned his stripes at Marketo. He certainly knows his content […]
Reading Joe Pulizzi’s new book Content Inc is a welcome shock for someone who lives in the engineering-driven, growth-hacking Silicon Valley. The book’s message: start your business by building an audience with content, before you write a line of code. Once you own the loyal audience, figure out what that community wants and build it. Wait – […]