As an English major in college, I carefully avoided any “creative writing” classes in my major. I’d seen friends struggling to churn out short stories on demand and concluded that creative writing was both frightening and stressful. So I stuck to literature while exploring courses in human biology, psychology, journalism, and computer science. When it came it writing, I’d decided […]
Book Reviews and Recommendations
One of the greatest gifts someone can give you is a reference to a good book.
I read a large number of books - many as research for the books I write, others just because I love to read them. My topic areas include business and marketing, writing, and cognitive science.
These are links to the book review posts. Visit the Resources pages to find suggested readings for either writing or marketing.
Have you ever wanted to argue with a copy editor’s deletion of a hyphen? Do you have strong feelings about using commas for cadence? If so, you’ll love reading Mary Norris’ Between You & Me: Confessions of a Comma Queen. The book dedicates entire chapters to gendered pronouns, hyphens, apostrophes, and—yes—commas. It sheds light on The New Yorker‘s copy editing styles, including its […]
Do you measure Net Promoter Score or customer loyalty? Are you tracking customer retention and engagement? Each of these metrics attempts to answer the same fundamental question: how happy people are being customers. For all of the effort we spend measuring and monitoring these metrics, it’s worth considering the deeper question of human motivation. What makes people happy about spending money? […]
Here are a few of the articles that have appeared in my newsfeed in recent weeks: 25 podcasts that will make you a better marketer The top 200 content marketing brands and influencers 11 blogs every marketer should subscribe to 20 books every marketer should read in 2016 Do you have time to read and follow all of this? Heck, I […]
Here’s a worthy New Year’s resolution: keep up on the latest in marketing books in 2016 by listening to the Marketing Book Podcast. Bonus: On the January 1st episode, Douglas Burdett and I discuss Subscription Marketing – the book and the practice. Things we discuss: How the sharing economy and Internet of Things are affecting industries of all […]
Books make fabulous gifts for family members, friends, and colleagues. A good business book is a gift that keeps on giving: knowledge stays with the recipient long after they finish the book. The gift of a book is more personal than a gift card, yet not so personal as to breach etiquette boundaries at work. Depending on how […]