The Review: Short Version Finally – a comprehensive guide to the Subscription Economy, told from a viewpoint at the center of this tectonic shift. Long Version When I wrote the first edition of Subscription Marketing (published January 2015), I tried to get my head around the scope of the changes happening to businesses as they […]
Book Reviews and Recommendations
One of the greatest gifts someone can give you is a reference to a good book.
I read a large number of books - many as research for the books I write, others just because I love to read them. My topic areas include business and marketing, writing, and cognitive science.
These are links to the book review posts. Visit the Resources pages to find suggested readings for either writing or marketing.
The Short Version If you’re a writer, you probably realize that your best ideas pop up during unstructured time, when your mind wanders. In Bored and Brilliant, Manoush Zomorodi offers a seven-day challenge to detach yourself from your devices, so that you can experience boredom and its companion, creativity. Read the book and take the […]
Short Version Friend of a Friend by David Burkus is a fresh, research-driven book that will change the way you approach business networking for the better. Grounded in network theory, the book bypasses traditional “how to network” advice with discussions of hidden networks, super connectors, silos, and structural gaps. It offers practical guidance on becoming […]
The Short Version How We Talk by N.J. Enfield, offers fascinating insight into human conversation across many languages. It’s valuable for authors who write dialogue and anyone who wants more insight into real-time communication. This is yet another in a series of reviews of Books for Writers – books that are not, ostensibly, about writing, […]
The Short Version Daniel Pink’s latest book, When: The Scientific Secrets to Perfect Timing, may help you be more productive as a writer. This is yet another in a series of reviews of Books for Writers – books that are not, ostensibly, about writing, yet offer important insights into the practice or craft. The […]
The Short Version: A Welcome Focus on the Long Haul In an age of short attention spans, failing fast, and unicorns, Ryan Holiday has written a refreshing book about creating work that lasts. The advice in Perennial Seller applies to all creative endeavors, from building companies to writing books. It’s both realistic and inspiring. The […]