Short Version Sandra Beckwith’s Book Marketing 101 for Nonfiction course is a valuable survey of marketing techniques, anchored by a strong marketing plan. Its advice applies to both traditionally published and indie authors. (Fiction writers should examine the companion course, Book Marketing 101 for Fiction.) Long Version In a college curriculum, classes numbered 101 are […]
Book Reviews and Recommendations
One of the greatest gifts someone can give you is a reference to a good book.
I read a large number of books - many as research for the books I write, others just because I love to read them. My topic areas include business and marketing, writing, and cognitive science.
These are links to the book review posts. Visit the Resources pages to find suggested readings for either writing or marketing.
Grit for Writers by Tamar Sloan [A Book Review]
![Grit for Writers by Tamar Sloan [A Book Review]](https://annejanzer.com/wp-content/uploads/2018/08/gritsquare-300x200.jpg)
Short Version Grit for Writers by Tamar Sloan is a guide to cultivating your most important attribute as a writer: grit. If you find yourself discouraged, flagging, or in doubt, you’ll find support and solid advice here. Long Version Success in writing is a long game. It takes time to build the skills, bulk up […]
From Page to Stage: Speaking for Writers
Short Version Like it or not, speaking is part of the author’s overall marketing toolbox. With her new book From Page to Stage, Betsy Graziani Fasbinder offers excellent advice for becoming a better advocate for your book, whether on the stage, at an in-person reading, or on a podcast interview. Long Version: Why You Need […]
What Alan Alda Understands about Science Writing (and More)
Short Version If I Understood You, Would I Have This Look on My Face? by Alan Alda is a terrific addition to your writer’s bookshelf. Although the book focuses on scientific communication, it holds valuable lessons for all nonfiction writers about effective communication. Oh, and it’s fun to read as well. Long Version What can Alan […]
Running Down a Dream by Tim Grahl [Review]
![Running Down a Dream by Tim Grahl [Review]](https://annejanzer.com/wp-content/uploads/2018/07/rdadsquare-300x200.jpg)
Short Version In this generous and courageous book, Tim Grahl demonstrates why being creative is much more than simply corralling good ideas and how to prevent the corrosive effects of fear and resistance. Long Version In case you’re not familiar with him, Tim Grahl is book marketing expert. I’ve followed him for some time, having […]
Subscribed: The Subscription Economy Has Been Waiting for This Book
The Review: Short Version Finally – a comprehensive guide to the Subscription Economy, told from a viewpoint at the center of this tectonic shift. Long Version When I wrote the first edition of Subscription Marketing (published January 2015), I tried to get my head around the scope of the changes happening to businesses as they […]
