Short Version What is content strategy, anyway? In this relevant and approachable guide, Pamela Wilson lays it all out in a practical, actionable, and fun guide. Master Content Strategy will become one of those books you refer to again and again. Long Version Few people understand content marketing strategy as thoroughly as Pamela Wilson. Lucky for […]
Book Reviews and Recommendations
One of the greatest gifts someone can give you is a reference to a good book.
I read a large number of books - many as research for the books I write, others just because I love to read them. My topic areas include business and marketing, writing, and cognitive science.
These are links to the book review posts. Visit the Resources pages to find suggested readings for either writing or marketing.
Short Version The Complete Guide to Pay What You Want Pricing: How You Can Share Your Work and Still Make a Profit by Tom Morkes has inspired me to experiment with this pricing model in my own business. It’s filled with solid, practical advice. Check it out. The Long Version There’s an old (really old) […]
Short Version The Nonfiction Book Publishing Plan by Stephanie Chandler and Karl W. Palachuk is a comprehensive guide to publishing a nonfiction book, filled with great advice for indie authors. This is now my go-to book to recommend to new and aspiring nonfiction authors. Long version When I decided to self-publish my first book in […]
Update: This stack of resources is no longer available as a bundle – but they are all available individually from the original providers. So, if you find something interesting, go check it out. General Writing-Related Resources Savvy Nonfiction Writer’s Club – Bryan Collins It’s tough to categorize this offering, because there’s so much great […]
ProWritingAid Review: Short Version ProWritingAid bills itself as “a grammar guru, style editor, and writing mentor in one package.” Although it lacks the intelligence of a human editor, it’s darned good at finding weak spots and opportunities to strengthen your writing. It can certainly help you polish your prose. Long Version Software is a mixed blessing […]
Short Version Sandra Beckwith’s Book Marketing 101 for Nonfiction course is a valuable survey of marketing techniques, anchored by a strong marketing plan. Its advice applies to both traditionally published and indie authors. (Fiction writers should examine the companion course, Book Marketing 101 for Fiction.) Long Version In a college curriculum, classes numbered 101 are […]