Reading The Story Advantage has inspired me to work on my skills. How will it inspire you?
Book Reviews and Recommendations
One of the greatest gifts someone can give you is a reference to a good book.
I read a large number of books - many as research for the books I write, others just because I love to read them. My topic areas include business and marketing, writing, and cognitive science.
These are links to the book review posts. Visit the Resources pages to find suggested readings for either writing or marketing.
No matter what the writers on your gift list need, I’ve got you covered.
In Rethink the Bins, Julia Goldstein offers a crystal clear explanation of the murky realities of recycling.
Do you have a hard time owning your expertise and authority,? Meredith Fineman’s new book Brag Better challenges you let the world know about what you’ve done.
An Interview with Robbie Baxter I first met Robbie Kellman Baxter in 2015, when her book The Membership Economy had just been published. We met at a conference when she delivered a keynote talk on membership. As I had just published Subscription Marketing, we formed an immediate kinship over our commitment to encouraging businesses to […]
Reading Fanocracy by David Meerman Scott and Reiko Scott will change the way you think about being a fan in your own life and cultivating fans for your business. Marketers everywhere should read this book to transform the way they think about supporting customers. The Full Review One thing I enjoy about David Meerman Scott’s […]