John Jantsch is well known in the marketing community as the author of the small-business-marketing classic, Duct Tape Marketing. His latest book, the Self-Reliant Entrepreneur, is something entirely new. It’s philosophical and thought-provoking, yet still highly relevant to the audience of entrepreneurs that he reached with Duct Tape Marketing. Most of the book is a […]
Book Reviews and Recommendations
One of the greatest gifts someone can give you is a reference to a good book.
I read a large number of books - many as research for the books I write, others just because I love to read them. My topic areas include business and marketing, writing, and cognitive science.
These are links to the book review posts. Visit the Resources pages to find suggested readings for either writing or marketing.
If you’re a woman who wants to write a book, or if you want to support a woman on this path, pick up a copy of Write On, Sisters! Voice, Courage, and Claiming Your Place at the Table by Brooke Warner. Brooke Warner has spent 15 years publishing books by women authors, first at Seal […]
Short Version: In this fascinating book, Deborah Tannen explores how mismatched conversational styles affect women and men in the workplace. I highly recommend it for writers, as well as anyone who works with other people. Long Version: We each develop certain conversational habits and styles during our lives. The words we use when speaking reflect […]
Short Version The Misinformation Age by Cailin O’Connor and James Owen Weatherall offers important insight for scientists, journalists, nonfiction writers, and anyone who wants to combat the spread of false beliefs. Long Version: How Misinformation Spreads and What We Can Do About It “Individually rational agents can form groups that are not rational at all.” […]
Short Version If you want to change people’s opinions with your words, and particularly if you want to write an opinion piece that makes an impact, read this new book by the former editor of the New York Times Op-Ed page. Writing to Persuade by Trish Hall interweaves fun, behind-the-scenes stories about the workings of the Times […]
Short Version In Reader, Come Home: The Reading Brain in a Digital World, Maryanne Wolf makes the argument that the digital world is transforming our reading brains, and not always for the better. Only by understanding these changes can we figure out how to navigate them and form a brighter future for a literate, and […]