Reading Fanocracy by David Meerman Scott and Reiko Scott will change the way you think about being a fan in your own life and cultivating fans for your business. Marketers everywhere should read this book to transform the way they think about supporting customers. The Full Review One thing I enjoy about David Meerman Scott’s […]
Book Reviews and Recommendations
One of the greatest gifts someone can give you is a reference to a good book.
I read a large number of books - many as research for the books I write, others just because I love to read them. My topic areas include business and marketing, writing, and cognitive science.
These are links to the book review posts. Visit the Resources pages to find suggested readings for either writing or marketing.
One of the best gifts you can give someone is a book that will change their lives. And do you know who really loves getting books as gifts? People who write. I carry bits and pieces of the writing advice I’ve heard around in my head. Sometimes, I bring back up an image from Elizabeth […]
John Jantsch is well known in the marketing community as the author of the small-business-marketing classic, Duct Tape Marketing. His latest book, the Self-Reliant Entrepreneur, is something entirely new. It’s philosophical and thought-provoking, yet still highly relevant to the audience of entrepreneurs that he reached with Duct Tape Marketing. Most of the book is a […]
If you’re a woman who wants to write a book, or if you want to support a woman on this path, pick up a copy of Write On, Sisters! Voice, Courage, and Claiming Your Place at the Table by Brooke Warner. Brooke Warner has spent 15 years publishing books by women authors, first at Seal […]
Short Version: In this fascinating book, Deborah Tannen explores how mismatched conversational styles affect women and men in the workplace. I highly recommend it for writers, as well as anyone who works with other people. Long Version: We each develop certain conversational habits and styles during our lives. The words we use when speaking reflect […]
Short Version The Misinformation Age by Cailin O’Connor and James Owen Weatherall offers important insight for scientists, journalists, nonfiction writers, and anyone who wants to combat the spread of false beliefs. Long Version: How Misinformation Spreads and What We Can Do About It “Individually rational agents can form groups that are not rational at all.” […]