Short Version Like it or not, speaking is part of the author’s overall marketing toolbox. With her new book From Page to Stage, Betsy Graziani Fasbinder offers excellent advice for becoming a better advocate for your book, whether on the stage, at an in-person reading, or on a podcast interview. Long Version: Why You Need […]
Book Reviews and Recommendations
One of the greatest gifts someone can give you is a reference to a good book.
I read a large number of books - many as research for the books I write, others just because I love to read them. My topic areas include business and marketing, writing, and cognitive science.
These are links to the book review posts. Visit the Resources pages to find suggested readings for either writing or marketing.
Short Version If I Understood You, Would I Have This Look on My Face? by Alan Alda is a terrific addition to your writer’s bookshelf. Although the book focuses on scientific communication, it holds valuable lessons for all nonfiction writers about effective communication. Oh, and it’s fun to read as well. Long Version What can Alan […]
Short Version In this generous and courageous book, Tim Grahl demonstrates why being creative is much more than simply corralling good ideas and how to prevent the corrosive effects of fear and resistance. Long Version In case you’re not familiar with him, Tim Grahl is book marketing expert. I’ve followed him for some time, having […]
The Review: Short Version Finally – a comprehensive guide to the Subscription Economy, told from a viewpoint at the center of this tectonic shift. Long Version When I wrote the first edition of Subscription Marketing (published January 2015), I tried to get my head around the scope of the changes happening to businesses as they […]
The Short Version If you’re a writer, you probably realize that your best ideas pop up during unstructured time, when your mind wanders. In Bored and Brilliant, Manoush Zomorodi offers a seven-day challenge to detach yourself from your devices, so that you can experience boredom and its companion, creativity. Read the book and take the […]
Short Version Friend of a Friend by David Burkus is a fresh, research-driven book that will change the way you approach business networking for the better. Grounded in network theory, the book bypasses traditional “how to network” advice with discussions of hidden networks, super connectors, silos, and structural gaps. It offers practical guidance on becoming […]