Do you have a hard time owning your expertise and authority,? Meredith Fineman’s new book Brag Better challenges you let the world know about what you’ve done.
Book Reviews and Recommendations
One of the greatest gifts someone can give you is a reference to a good book.
I read a large number of books - many as research for the books I write, others just because I love to read them. My topic areas include business and marketing, writing, and cognitive science.
These are links to the book review posts. Visit the Resources pages to find suggested readings for either writing or marketing.
The Story Behind The Forever Transaction
An Interview with Robbie Baxter I first met Robbie Kellman Baxter in 2015, when her book The Membership Economy had just been published. We met at a conference when she delivered a keynote talk on membership. As I had just published Subscription Marketing, we formed an immediate kinship over our commitment to encouraging businesses to […]
Fanocracy: A Book Review
Reading Fanocracy by David Meerman Scott and Reiko Scott will change the way you think about being a fan in your own life and cultivating fans for your business. Marketers everywhere should read this book to transform the way they think about supporting customers. The Full Review One thing I enjoy about David Meerman Scott’s […]
Books to Give Writers: 2019 Edition
One of the best gifts you can give someone is a book that will change their lives. And do you know who really loves getting books as gifts? People who write. I carry bits and pieces of the writing advice I’ve heard around in my head. Sometimes, I bring back up an image from Elizabeth […]
The Self-Reliant Entrepreneur: A Review
John Jantsch is well known in the marketing community as the author of the small-business-marketing classic, Duct Tape Marketing. His latest book, the Self-Reliant Entrepreneur, is something entirely new. It’s philosophical and thought-provoking, yet still highly relevant to the audience of entrepreneurs that he reached with Duct Tape Marketing. Most of the book is a […]
Write on, Sisters! A Book Review and Interview
If you’re a woman who wants to write a book, or if you want to support a woman on this path, pick up a copy of Write On, Sisters! Voice, Courage, and Claiming Your Place at the Table by Brooke Warner. Brooke Warner has spent 15 years publishing books by women authors, first at Seal […]