The Short Version: A Welcome Focus on the Long Haul In an age of short attention spans, failing fast, and unicorns, Ryan Holiday has written a refreshing book about creating work that lasts. The advice in Perennial Seller applies to all creative endeavors, from building companies to writing books. It’s both realistic and inspiring. The […]
Book Marketing Blogs
The world of book marketing is in constant flux. I'm on a mission to share what I learn with other authors. Join me if you'd like.
Most of my author marketing blog posts end up on other sites, like the Nonfiction Author's Association, Jane Friedman's blog, or others. Some of the gems land here as well.
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At the end of every month I make notes on what I've learned about book marketing: new things I've encountered, experiments run, lessons learned. Then I share those thoughts with my friends on this list. If you're interested in those geeky details, sign up here.
The best book marketing advice I ever got came from Guy Kawasaki — not in person, but in his book APE: Author, Publisher, Entrepreneur. Reading that book before setting out on my own publisher adventure, I encountered his analogy about bakers: “There are two kinds of people: eaters and bakers. Eaters think the world is a zero-sum […]
New authors are confronted with book marketing advice everywhere they look. This person sold 10,000 copies in three months following a system that they’re selling, while that one got on a major television show by sending a video to a Hollywood star. Some of these tactics work may work for you, but others won’t. Navigating this advice can be […]
Raise your hand if you’ve ever worried about someone “stealing your idea” – and let that worry stop you from doing something. We’ve all done it at one point or another. But except in patent situations and other unusual cases, those worries are usually unfounded. Worse, they can hurt us as writers. Be careful not […]
A few years back I took a pause from my B2B marketing career to write a book. Then I got hooked on the book thing, and never looked back. Oddly enough, in learning about indie publishing, I forgot everything I knew about marketing. Or it seemed that way. Books Need Marketing – Duh! The B2B […]
[Update 2020: This is a rare guest post from the wonderful Chris Syme—a woman who shares my combined interests in books and marketing. First published in 2017, the advice is timeless. There is an updated version of her book, which is linked in this article.] Book descriptions, blurbs, social media posts, ad copy. Even though […]