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You are here: Home / Archives for Book marketing

Book Marketing Blogs

The world of book marketing is in constant flux. I'm on a mission to share what I learn with other authors. Join me if you'd like.

Most of my author marketing blog posts end up on other sites, like the Nonfiction Author's Association, Jane Friedman's blog, or others. Some of the gems land here as well.

Join the Inner Circle of Book Marketing Advice

At the end of every month I make notes on what I've learned about book marketing: new things I've encountered, experiments run, lessons learned.  Then I share those thoughts with my friends on this list. If you're interested in those geeky details, sign up here.

A Book Marketing Strategy for Any Budget

November 9, 2017 by Anne Janzer Leave a Comment

New authors are confronted with book marketing advice everywhere they look. This person sold 10,000 copies in three months following a system that they’re selling, while that one got on a major television show by sending a video to a Hollywood star. Some of these tactics work may work for you, but others won’t. Navigating this advice can be […]

Filed Under: Book marketing

The Perils of Worshipping the Big Idea

July 11, 2017 by Anne Janzer 1 Comment

Raise your hand if you’ve ever worried about someone “stealing your idea” – and let that worry stop you from doing something. We’ve all done it at one point or another. But except in patent situations and other unusual cases, those worries are usually unfounded. Worse, they can hurt us as writers. Be careful not […]

Filed Under: Book marketing, Business writing, Writing Tagged With: Seth Godin, workplace writing

Newbie’s Guide to Sell More Books [Book Review]

June 7, 2017 by Anne Janzer Leave a Comment

A few years back I took a pause from my B2B marketing career to write a book. Then I got hooked on the book thing, and never looked back. Oddly enough, in learning about indie publishing, I forgot everything I knew about marketing. Or it seemed that way. Books Need Marketing – Duh! The B2B […]

Filed Under: Book marketing, Book reviews Tagged With: book review, Chris Syme

Three Keys to Writing Copy That Sells More Books

May 29, 2017 by Anne Janzer 4 Comments

[Update 2020: This is a rare guest post from the wonderful Chris Syme—a woman who shares my combined interests in books and marketing. First published in 2017, the advice is timeless. There is an updated version of her book, which is linked in this article.] Book descriptions, blurbs, social media posts, ad copy. Even though […]

Filed Under: Book marketing, Content marketing, Writing Tagged With: book marketing, Chris Syme

I’m an Indie Author

February 21, 2017 by Anne Janzer 4 Comments

What’s the right way to get your work published? “From this day forward, all authors are indie authors.” Mark Coker, president of Smashwords,  made that statement at the San Francisco Author’s Conference. It clearly resonated with writers in the room. Authors today have many options; our paths are no longer dictated entirely by a small number of […]

Filed Under: Book marketing, Writing Tagged With: indie author, Mark Coker, publishing, San Francisco Writer's Conference, self-publishing, writing

Sell More Books with Less Social Media [Book Review]

November 9, 2016 by Anne Janzer 1 Comment

Authors face a veritable gauntlet of online book marketing advice. Deciding which strategies to follow can be overwhelming. (See last week’s post on avoiding decision fatigue when publishing your book.) When it comes to book promotion and social media, much of the advice follows the model “this worked for me (or author x), so it should work for […]

Filed Under: Book marketing, Book reviews, Writing Tagged With: book review, Chris Syme, marketing, Social media

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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