A few years back I took a pause from my B2B marketing career to write a book. Then I got hooked on the book thing, and never looked back. Oddly enough, in learning about indie publishing, I forgot everything I knew about marketing. Or it seemed that way. Books Need Marketing – Duh! The B2B […]
Book Marketing Blogs
The world of book marketing is in constant flux. I'm on a mission to share what I learn with other authors. Join me if you'd like.
Most of my author marketing blog posts end up on other sites, like the Nonfiction Author's Association, Jane Friedman's blog, or others. Some of the gems land here as well.
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At the end of every month I make notes on what I've learned about book marketing: new things I've encountered, experiments run, lessons learned. Then I share those thoughts with my friends on this list. If you're interested in those geeky details, sign up here.
[This is a guest post from the wonderful Chris Syme – a woman who shares my combined interests in books and marketing.] Book descriptions, blurbs, social media posts, ad copy. Even though you consider yourself an author, your head may start to spin at the thought of having to write a book description or copy […]
What’s the right way to get your work published? “From this day forward, all authors are indie authors.” Mark Coker, president of Smashwords, made that statement at the San Francisco Author’s Conference. It clearly resonated with writers in the room. Authors today have many options; our paths are no longer dictated entirely by a small number of […]
Authors face a veritable gauntlet of online book marketing advice. Deciding which strategies to follow can be overwhelming. (See last week’s post on avoiding decision fatigue when publishing your book.) When it comes to book promotion and social media, much of the advice follows the model “this worked for me (or author x), so it should work for […]
Californians face 17 state-wide propositions on the ballot in this election, on issues ranging from marijuana legalization to hospital fees. As diligent citizens, we need to wade through the pros and cons of each, read commentary, and do research, while resisting the temptation to vote no on everything or abstain from voting. Voting in California is all […]