The Short Version: A Welcome Focus on the Long Haul In an age of short attention spans, failing fast, and unicorns, Ryan Holiday has written a refreshing book about creating work that lasts. The advice in Perennial Seller applies to all creative endeavors, from building companies to writing books. It’s both realistic and inspiring. The […]
Book marketing
2018: Are You Ready for the Changes Ahead?
For indie authors, 2017 was a year filled with change. 2018 will be no different! Read my manifesto on handling change in this Nonfiction Authors Association blog post.
The Best Book Marketing Advice I Ever Got
The best book marketing advice I ever got came from Guy Kawasaki — not in person, but in his book APE: Author, Publisher, Entrepreneur. Reading that book before setting out on my own publisher adventure, I encountered his analogy about bakers: “There are two kinds of people: eaters and bakers. Eaters think the world is a zero-sum […]
A Book Marketing Strategy for Any Budget
New authors are confronted with book marketing advice everywhere they look. This person sold 10,000 copies in three months following a system that they’re selling, while that one got on a major television show by sending a video to a Hollywood star. Some of these tactics work may work for you, but others won’t. Navigating this advice can be […]
The Perils of Worshipping the Big Idea
Raise your hand if you’ve ever worried about someone “stealing your idea” – and let that worry stop you from doing something. We’ve all done it at one point or another. But except in patent situations and other unusual cases, those worries are usually unfounded. Worse, they can hurt us as writers. Be careful not […]
Newbie’s Guide to Sell More Books [Book Review]
![Newbie’s Guide to Sell More Books [Book Review]](https://annejanzer.com/wp-content/uploads/2017/06/newbie-157x200.jpg)
A few years back I took a pause from my B2B marketing career to write a book. Then I got hooked on the book thing, and never looked back. Oddly enough, in learning about indie publishing, I forgot everything I knew about marketing. Or it seemed that way. Books Need Marketing – Duh! The B2B […]
