Short Version Sandra Beckwith’s Book Marketing 101 for Nonfiction course is a valuable survey of marketing techniques, anchored by a strong marketing plan. Its advice applies to both traditionally published and indie authors. (Fiction writers should examine the companion course, Book Marketing 101 for Fiction.) Long Version In a college curriculum, classes numbered 101 are […]
Book Marketing Blogs
The world of book marketing is in constant flux. I'm on a mission to share what I learn with other authors. Join me if you'd like.
Most of my author marketing blog posts end up on other sites, like the Nonfiction Author's Association, Jane Friedman's blog, or others. Some of the gems land here as well.
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Short Version Like it or not, speaking is part of the author’s overall marketing toolbox. With her new book From Page to Stage, Betsy Graziani Fasbinder offers excellent advice for becoming a better advocate for your book, whether on the stage, at an in-person reading, or on a podcast interview. Long Version: Why You Need […]
This is the second in a three-part series of posts about being a podcast guest. Read the first one here. Congratulations! You’ve landed a podcast interview to talk about the subject of your book. What do you do next? Prepare. Here’s my personal preparation time line. Immediately I like to take notes and assemble my […]
Part One: Planning Being a podcast guest has turned out to be one of the unexpected pleasures of publishing a book. Through showing up on podcasts, I’ve made new friends with podcast hosts. Recently, I even connected with a second cousin, who listened to a podcast I did! But aside from being fun, chatting about […]
The Short Version: A Welcome Focus on the Long Haul In an age of short attention spans, failing fast, and unicorns, Ryan Holiday has written a refreshing book about creating work that lasts. The advice in Perennial Seller applies to all creative endeavors, from building companies to writing books. It’s both realistic and inspiring. The […]
The best book marketing advice I ever got came from Guy Kawasaki — not in person, but in his book APE: Author, Publisher, Entrepreneur. Reading that book before setting out on my own publisher adventure, I encountered his analogy about bakers: “There are two kinds of people: eaters and bakers. Eaters think the world is a zero-sum […]