“What’s the moment you realize you’ve been successful?” A friend who was about to publish her first book asked me this question the other day. It made me pause. Most authors, indie or otherwise, won’t find their books on the New York Times best seller list. They won’t make hundreds of thousands of dollars, at […]
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Most of my author marketing blog posts end up on other sites, like the Nonfiction Author's Association, Jane Friedman's blog, or others. Some of the gems land here as well.
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This is the third in a series of posts about being a podcast guest. Read the first one here. The hour for your podcast interview has arrived. If you’ve done your preparation work as described in the previous post in this series, then you’ve got a few notes together, you understand the audience, and you know […]
Short Version Sandra Beckwith’s Book Marketing 101 for Nonfiction course is a valuable survey of marketing techniques, anchored by a strong marketing plan. Its advice applies to both traditionally published and indie authors. (Fiction writers should examine the companion course, Book Marketing 101 for Fiction.) Long Version In a college curriculum, classes numbered 101 are […]
Short Version Like it or not, speaking is part of the author’s overall marketing toolbox. With her new book From Page to Stage, Betsy Graziani Fasbinder offers excellent advice for becoming a better advocate for your book, whether on the stage, at an in-person reading, or on a podcast interview. Long Version: Why You Need […]
This is the second in a three-part series of posts about being a podcast guest. Read the first one here. Congratulations! You’ve landed a podcast interview to talk about the subject of your book. What do you do next? Prepare. Here’s my personal preparation time line. Immediately I like to take notes and assemble my […]
Part One: Planning Being a podcast guest has turned out to be one of the unexpected pleasures of publishing a book. Through showing up on podcasts, I’ve made new friends with podcast hosts. Recently, I even connected with a second cousin, who listened to a podcast I did! But aside from being fun, chatting about […]