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You are here: Home / Archives for Book marketing

Book Marketing Blogs

The world of book marketing is in constant flux. I'm on a mission to share what I learn with other authors. Join me if you'd like.

Most of my author marketing blog posts end up on other sites, like the Nonfiction Author's Association, Jane Friedman's blog, or others. Some of the gems land here as well.

Join the Inner Circle of Book Marketing Advice

At the end of every month I make notes on what I've learned about book marketing: new things I've encountered, experiments run, lessons learned.  Then I share those thoughts with my friends on this list. If you're interested in those geeky details, sign up here.

Review of Sandra Beckwith’s Book Marketing 101 Course

September 10, 2018 by Anne Janzer 1 Comment

Short Version Sandra Beckwith’s Book Marketing 101 for Nonfiction course is a valuable survey of marketing techniques, anchored by a strong marketing plan. Its advice applies to both traditionally published and indie authors. (Fiction writers should examine the companion course, Book Marketing 101 for Fiction.) Long Version In a college curriculum, classes numbered 101 are […]

Filed Under: Book marketing, Book reviews Tagged With: Sandra Beckwith

From Page to Stage: Speaking for Writers

August 6, 2018 by Anne Janzer Leave a Comment

Short Version Like it or not, speaking is part of the author’s overall marketing toolbox. With her new book From Page to Stage, Betsy Graziani Fasbinder offers excellent advice for becoming a better advocate for your book, whether on the stage, at an in-person reading, or on a podcast interview. Long Version: Why You Need […]

Filed Under: Book marketing, Book reviews Tagged With: Books for writers

Preparing for the Podcast (Part Two of the Author’s Guide)

June 28, 2018 by Anne Janzer 3 Comments

This is the second in a three-part series of posts about being a podcast guest. Read the first one here. Congratulations! You’ve landed a podcast interview to talk about the subject of your book. What do you do next? Prepare. Here’s my personal preparation time line. Immediately I like to take notes and assemble my […]

Filed Under: Book marketing Tagged With: Douglas Burdett, podcast

An Author’s Guide to Being a Good Podcast Guest

June 19, 2018 by Anne Janzer 1 Comment

Part One: Planning Being a podcast guest has turned out to be one of the unexpected pleasures of publishing a book. Through showing up on podcasts, I’ve made new friends with podcast hosts. Recently, I even connected with a second cousin, who listened to a podcast I did! But aside from being fun, chatting about […]

Filed Under: Book marketing

Perennial Seller (A Book Review)

February 13, 2018 by Anne Janzer Leave a Comment

The Short Version: A Welcome Focus on the Long Haul In an age of short attention spans, failing fast, and unicorns, Ryan Holiday has written a refreshing book about creating work that lasts. The advice in Perennial Seller applies to all creative endeavors, from building companies to writing books. It’s both realistic and inspiring. The […]

Filed Under: Book marketing, Book reviews, Writing Tagged With: Books for writers, Perennial Seller, Ryan Holiday

The Best Book Marketing Advice I Ever Got

November 13, 2017 by Anne Janzer 6 Comments

  The best book marketing advice I ever got came from Guy Kawasaki — not in person, but in his book APE: Author, Publisher, Entrepreneur. Reading that book before setting out on my own publisher adventure, I encountered his analogy about bakers: “There are two kinds of people: eaters and bakers. Eaters think the world is a zero-sum […]

Filed Under: Book marketing

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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