Discount price promotions are the high-intensity interval training of book marketing. Done right, they have long-term benefits building your audience.
Book Marketing Blogs
The world of book marketing is in constant flux. I'm on a mission to share what I learn with other authors. Join me if you'd like.
Most of my author marketing blog posts end up on other sites, like the Nonfiction Author's Association, Jane Friedman's blog, or others. Some of the gems land here as well.
Join the Inner Circle of Book Marketing Advice
At the end of every month I make notes on what I've learned about book marketing: new things I've encountered, experiments run, lessons learned. Then I share those thoughts with my friends on this list. If you're interested in those geeky details, sign up here.
Amazon Decoded by David Gaughran (2nd Edition)
As an indie author, I have a silent business partner that is wealthy and powerful, sometimes high-handed, and occasionally mysterious. That partner is Amazon. David Gaughran is one of my go-to sources for insight into Amazon. His advice has helped me better understand how to use Amazon in my book launches and promotions. So when […]
More Marketing Advice for New Authors
Today’s guest post is by Karen Ferreira, an illustrator, owner of Get Your Book Illustrations, and the organizer of the recent Children’s Book Mastery summit. This is based on the second part of a conversation she and I had about book marketing. As a keynote speaker at our conference, Children’s Book Mastery, I interviewed Anne Janzer about the best […]
Marketing Advice for New Authors (Part One)
Today’s guest post is by Karen Ferreira, an illustrator, owner of Get Your Book Illustrations, and the organizer of the recent Children’s Book Mastery summit. She and I had a lively conversation about book marketing strategies as part of that summit, and she has contributed a two-part series of blog posts based on that conversation. As a […]
Be Generous And Strategic in Book Marketing
I often speak about book marketing to various groups of writers. Sometimes the writers all belong to a single genre (like Sisters in Crime). Sometimes everyone is self-publishing, but writing in different genres. And sometimes, as at the San Francisco Writer’s Conference, people write in all genres, following various paths to publication. Here’s the catch […]
A Simple Guide to Discounts and Promotions
I’ve had some moderate success doing promotions of discounted books. These two blog posts for the Nonfiction Author’s Association lay out my process and results: Part One covers setting the price, duration, and promotion plans for your discounted sale. Part Two is about evaluating the performance of your campaign Check them out and see if […]
