This is the second in a three-part series of posts about being a podcast guest. Read the first one here. Congratulations! You’ve landed a podcast interview to talk about the subject of your book. What do you do next? Prepare. Here’s my personal preparation time line. Immediately I like to take notes and assemble my […]
Book marketing
An Author’s Guide to Being a Good Podcast Guest: Part One
Being a podcast guest has turned out to be one of the unexpected pleasures of publishing a book. Through showing up on podcasts, I’ve made new friends with podcast hosts. Recently, I even connected with a second cousin, who listened to a podcast I did! But aside from being fun, chatting about your book on […]
Perennial Seller (A Book Review)
The Short Version: A Welcome Focus on the Long Haul In an age of short attention spans, failing fast, and unicorns, Ryan Holiday has written a refreshing book about creating work that lasts. The advice in Perennial Seller applies to all creative endeavors, from building companies to writing books. It’s both realistic and inspiring. The […]
2018: Are You Ready for the Changes Ahead?
For indie authors, 2017 was a year filled with change. 2018 will be no different! Read my manifesto on handling change in this Nonfiction Authors Association blog post.
The Best Book Marketing Advice I Ever Got
The best book marketing advice I ever got came from Guy Kawasaki — not in person, but in his book APE: Author, Publisher, Entrepreneur. Reading that book before setting out on my own publisher adventure, I encountered his analogy about bakers: “There are two kinds of people: eaters and bakers. Eaters think the world is a zero-sum […]
A Book Marketing Strategy for Any Budget
New authors are confronted with book marketing advice everywhere they look. This person sold 10,000 copies in three months following a system that they’re selling, while that one got on a major television show by sending a video to a Hollywood star. Some of these tactics work may work for you, but others won’t. Navigating this advice can be […]
