I’ve had some moderate success doing promotions of discounted books. These two blog posts for the Nonfiction Author’s Association lay out my process and results: Part One covers setting the price, duration, and promotion plans for your discounted sale. Part Two is about evaluating the performance of your campaign Check them out and see if […]
Book Marketing Blogs
The world of book marketing is in constant flux. I'm on a mission to share what I learn with other authors. Join me if you'd like.
Most of my author marketing blog posts end up on other sites, like the Nonfiction Author's Association, Jane Friedman's blog, or others. Some of the gems land here as well.
Join the Inner Circle of Book Marketing Advice
At the end of every month I make notes on what I've learned about book marketing: new things I've encountered, experiments run, lessons learned. Then I share those thoughts with my friends on this list. If you're interested in those geeky details, sign up here.
How Do You Measure Success for Your Writing?
“What’s the moment you realize you’ve been successful?” A friend who was about to publish her first book asked me this question the other day. It made me pause. Most authors, indie or otherwise, won’t find their books on the New York Times best seller list. They won’t make hundreds of thousands of dollars, at […]
The Podcast Interview and Beyond
This is the third in a series of posts about being a podcast guest. Read the first one here. The hour for your podcast interview has arrived. If you’ve done your preparation work as described in the previous post in this series, then you’ve got a few notes together, you understand the audience, and you know […]
Review of Sandra Beckwith’s Book Marketing 101 Course
Short Version Sandra Beckwith’s Book Marketing 101 for Nonfiction course is a valuable survey of marketing techniques, anchored by a strong marketing plan. Its advice applies to both traditionally published and indie authors. (Fiction writers should examine the companion course, Book Marketing 101 for Fiction.) Long Version In a college curriculum, classes numbered 101 are […]
From Page to Stage: Speaking for Writers
Short Version Like it or not, speaking is part of the author’s overall marketing toolbox. With her new book From Page to Stage, Betsy Graziani Fasbinder offers excellent advice for becoming a better advocate for your book, whether on the stage, at an in-person reading, or on a podcast interview. Long Version: Why You Need […]
Preparing for the Podcast (Part Two of the Author’s Guide)
This is the second in a three-part series of posts about being a podcast guest. Read the first one here. Congratulations! You’ve landed a podcast interview to talk about the subject of your book. What do you do next? Prepare. Here’s my personal preparation time line. Immediately I like to take notes and assemble my […]
