In the news: I contributed one of the ten tips to the article 10 Tips for Running a Profitable Subscription-Based Business by Jennifer Lonoff Schiff on CIO.com.
Here’s an excerpt from tip #6:
Successful subscription companies add value outside of the solution itself, often through content or community. Companies like Birchbox, Dollar Shave Club and Blue Apron deliver much more than what’s in the box. Dollar Shave Club sends a newsletter filled with games and humor; Birchbox has online magazines, etc.