Spring has sprung – and along with it a whole bunch of news related to subscription marketing. From conferences to boxes to inspiration, it’s all here this month.
A conference for subscription boxes
If subscription boxes are your thing, check out the Subscription Summit 2017 in Austin May 31 and June 1. Three reasons to go to this summit (from the organizers):
- Learn from top box businesses such as Loot Crate, Bulu Box, and Foot Cardigan (which received funding from Mark Cuban on Shark Tank), as well as industry thought leaders such as Zuora, PopSugar and My Subscription Addiction.
- Network with box businesses of all sizes, from start-ups to the big ones.
- Figure out the details. A strong group of vendors will be at the Subscription Summit. If you are looking for partners to help you market, fulfill, ship and more…this is a great place to start.
Early bird pricing ends March 31st.
Free webinar on renewals!
This coming Thursday, March 23, Subscription Insider is hosting a free webinar on How to Maximize SaaS Renewals. If you’re in a SaaS business, check it out. Register here.
More fun subscription models
Dog rentals. Okay, it’s not quite a subscription, but I saw this story on Bloomberg News about Wags Lending and had to share it. If you read the story, you’ll find that it isn’t a happy ending for many of the customers. My favorite quote: “This cat is ruining my credit score.”
Netflix for Caddies? Douglas Burdett sent this one one: GM gets into the subscription mix with its Book by Cadillac service. $1500 per month, you can get just the Cadillac you want for the weekend. It’s already oversubscribed, by the way.
Field Notes notebooks. Roger C. Parker is on fire with finding odd subscriptions for me (thanks, Roger!) If (like me) you like to carry around a small notebook for recording thoughts and ideas – well, this subscription has you covered. You get a three-pack of notebooks delivered quarterly.
Have I mentioned my book?
One week left until Subscription Marketing, second edition is published! I sent an email about this last week, so I’ll just hit the highlights:
- The book will be out in paperback, Kindle, iBook, Nook, and other places March 28th.
- It’s got more stories, more attitude, and contributions from people on this list.
- You can preorder the Kindle version for only 99 cents. Woot!
If a marketing metric falls in a forest….
The latest Duke CMO Marketing Survey reveals a distressing reality: marketers are spending a great deal of time and money getting analytic data, but then don’t make use of it. The reasons?
The data is too complicated. It’s not relevant. Or it’s not timely.
Perhaps we’re not measuring the right things?
This survey always has a wealth of interesting data – check it out here.
Subscriptions as marketing
George Stenitzer, a content marketing consultant and teacher, sent me a list of his students’ and readers’ questions about creating content for subscribers. I took a stab at answering a few of them in this post.
My favorite take-away from these questions: You can’t make people care about your content. But you can create content that people care about.
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