But August is never as lazy as I picture it. Instead, I’m conflicted. Half of me wants to relax with a good book and make the most of the waning days of summer. The other half is already planning for fall.
With that in mind, this post combines a little of both: industrious reading and planning, and everything else.
Checklists for planning your writing
If you’ve read The Checklist Manifesto by Atul Gawande, you know why I believe that checklists are important. They keep you out of trouble. My latest book (The Workplace Writer’s Process) includes checklists for every phase of the writing process.
Don’t want to read the book? That’s okay – but still, plan your writing. Register for my writing email list, and you can download the checklists immediately.
How do you say subscription marketing in Japanese?
We’ll find out soon, because Eiji Press is publishing Subscription Marketing in Japanese! I’ll keep you posted about its availability, in case you know anyone in Japan who might benefit from it.
Have questions about subscription boxes?
The Subscription Box Trade Association (SUBTA to its friends) is getting off the ground with podcasts and webinars. I’ll be a guest on a podcast about marketing for subscription boxes on August 23rd, 10 am Pacific, 1pm Eastern.
Send in your questions, and we’ll answer them live. Register here.
Bonus: SUBTA podcasts and webinars are free in August, but only available to members starting September.
Just how many pet-related boxes there are?
My favorite part of this monthly newsletter is digging into the different things you can subscribe to. In keeping with the dog days, I looked around for pet related boxes.
You may have heard of the big ones: Barkbox and PupJoy. Here are a few others:
Wigglebutt offers edible treats for dogs, and a great product name
CatLadyBox is a close second: cat-themed clothing and jewelry in addition to cat treats, for those who embrace the Cat Lady label.
Poop Bag Club – if you’re the one picking it up, this may be the box for you.
Bunny Box – a monthly box for rabbits or guinea pigs.
Check out the collection on MySubscriptionAddiction.
Fun (beach?) reading and listening
Why you make bad life choices: Do you frequently choose to eat chips and watch Netflix instead of working out or reading something good for you? This post on Nir Eyal’s blog explains hyperbolic discounting. It’s definitely worth a read – and illustrated!
How to be Awesome at Your Job: This podcast has a great title, and it delivers week after week. I had the chance to talk with host Pete Mockaitis about business writing: listen here.
[Shameless plug] Pick up The Writer’s Process for $1.99
A college professor told me that The Writer’s Process was required reading for his writing classes. That inspired this quick “back to school” sale – The Writer’s Process is now $1.99 in all ebook editions. Find out more here.
Subscription consumer behavior: INSEAD published a terrific article, How to Thrive in the Subscription Economy. My favorite quote:
“The whole business model needs to be rethought from the perspective of the relationship to the subscribers, because the shift to the subscription economy is driven by subscribers, not vendors.”
Subscription boxes: Every subscription business can learn something from successful subscription box companies. That was the subject of this excellent article by Robert Skrob on Subscription Insider, What You Can Learn from the Subscription Box Industry.
Content marketing smarts: Want a great book on content marketing? Read Master Content Marketing by Pamela Wilson. I love her “lazy but efficient” approach to creating content. Read my review here.
See all of my book reviews here, and let me know if there’s a book you’d like me to cover.
Events for your fall calendar
These are a few events on my radar for the coming months.
SUBTA podcast: To Grow, Work Outside the Box
August 23, 10 am Eastern, 1pm Pacific: I’ll be answering questions live. Register here.
Content Marketing World
September 5-8, Cleveland Ohio. This is a great conference for content marketers. Find out more.
How to A/B Test Customer Service To Boost Retention and Revenue
September 20th, Noon Eastern, Online. This webinar is sponsored by Subscription Insider. Register for this free webinar here.
From Idea to Publication: Crafting Your Nonfiction Book
October 4, 2017, 1pm (Mountain View, California)
Join me for a fast-paced, half-day workshop on writing and publishing a book, sponsored by Women In Consulting. Find more more here.
B2B Marketing Forum
October 3-6, Boston, Mass. Small, intimate, fun, and worthwhile for B2B marketers. Find out more here.
SUBCOM 2017: The Subscription Commerce Summit
November 14-15, Marines Memorial Club, San Francisco. The wonderful Robbie Kellman Baxter will be doing the keynote – reason alone to attend! Robbie will share inside tips on how fast-moving organizations are creating customer-centric strategies using tactics like subscription pricing, inclusiveness, and digital community. Register here.
That’s all for August. If you enjoyed this roll-up, share it. And, subscribe to my subscription marketing list below.