- Publisher: Wynnefield Business Press
- Available in: Hardback, Kindle
- ISBN: 978-0972964319
- Published: August 12, 2016
Disrupting Business As Usual
Lisa Goldman & Kate Purmal with Anne Janzer
What’s the best way to transform teams, elevate leaders and catapult careers? Launch a Moonshot — a game-changing project that disrupts business as usual.
Drawing on the seminal 1961 Moonshot story of President Kennedy as well as real-life stories from the authors’ work, The Moonshot Effect steps you through the elements of a successful moonshot, from assembling a high performance team, selling your vision and executing the plan. The Moonshot Effect is a must-read for leaders and includes 24 critical practices that are not only essential to leading and managing a successful moonshot, but can benefit executives and entrepreneurs on a daily basis.
Winner of the Gold Medal in the Axiom Business Book Awards 2017, Leadership Category