Have you ever told yourself that you weren’t good enough to try something new or difficult? Do you put off writing that book because you doubt that you do anything worth reading? And even if you managed to complete something major, have you felt like an imposter? Often our biggest barriers are internal, and finding a path around them can be […]
Book Reviews and Recommendations
One of the greatest gifts someone can give you is a reference to a good book.
I read a large number of books - many as research for the books I write, others just because I love to read them. My topic areas include business and marketing, writing, and cognitive science.
These are links to the book review posts. Visit the Resources pages to find suggested readings for either writing or marketing.
Does thinking about grammar rules make your eyes glaze over? Here’s a book to unglazed those eyes: The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century by Steven Pinker. Despite having a formal education in English literature from a fine academic institution, grammar terminology gives me the creeps. Pluperfect, prepositional objects, predictive […]
Do great writers occupy a unique subspecies of the human race? Are their brains wired differently, or are they people who manage to work through the barriers that stump others? In the course of working on my upcoming book on optimizing the writing process, I discovered Sarah Stodola’s wonderful book Process: The Writing Lives of Great Authors. If writing is […]
As an English major in college, I carefully avoided any “creative writing” classes in my major. I’d seen friends struggling to churn out short stories on demand and concluded that creative writing was both frightening and stressful. So I stuck to literature while exploring courses in human biology, psychology, journalism, and computer science. When it came it writing, I’d decided […]
Have you ever wanted to argue with a copy editor’s deletion of a hyphen? Do you have strong feelings about using commas for cadence? If so, you’ll love reading Mary Norris’ Between You & Me: Confessions of a Comma Queen. The book dedicates entire chapters to gendered pronouns, hyphens, apostrophes, and—yes—commas. It sheds light on The New Yorker‘s copy editing styles, including its […]
Do you measure Net Promoter Score or customer loyalty? Are you tracking customer retention and engagement? Each of these metrics attempts to answer the same fundamental question: how happy people are being customers. For all of the effort we spend measuring and monitoring these metrics, it’s worth considering the deeper question of human motivation. What makes people happy about spending money? […]