I thought I was reading a book about learning, but then I realized it was about writing, thinking, and creativity. We live in a culture and time that requires all of us to be life-long learners. Our jobs are changing. The world is changing. Not only do we have to stay informed, we must keep learning. As an […]
Book Reviews and Recommendations
One of the greatest gifts someone can give you is a reference to a good book.
I read a large number of books - many as research for the books I write, others just because I love to read them. My topic areas include business and marketing, writing, and cognitive science.
These are links to the book review posts. Visit the Resources pages to find suggested readings for either writing or marketing.
I just finished reading The Ultimate Start-Up Guide by Tom Hogan and Carol Broadbent, and I must say I am surprised. I expected great start-up marketing advice, and the book delivered. I’ve worked with Tom and Carol before, and they know their stuff Knowing the authors, I also expected an engaging, irreverent tone and style. The book […]
Authors face a veritable gauntlet of online book marketing advice. Deciding which strategies to follow can be overwhelming. (See last week’s post on avoiding decision fatigue when publishing your book.) When it comes to book promotion and social media, much of the advice follows the model “this worked for me (or author x), so it should work for […]
How do you schedule your writing time each day? How much time do you spend handling emails? What happens when you get a backlog of other work – do you put aside the writing altogether? The distractions of daily life can derail writing, stealing the time, focus, and attention you need for creative work. In his […]
The Antidote to the Culture of Instant Success Reality television, easy fame, self-proclaimed gurus – we live in a strange and often exhausting world. But the root of many of our problems remains consistent throughout history – the human ego. The stories in Ryan Holiday’s Ego is the Enemy span from ancient Greece to modern day, […]
Better Marketing Using the Principles of Improv I want to live in a world in which every marketer reads Kathy Klotz-Guest’s Stop Boring Me! Marketing would be a lot more entertaining, relevant, and human. The book offers guidance for creating better, more effective marketing content by applying the essential principles of improv comedy. As you […]