She has worked with over a hundred technology businesses, from industry giants to innovative start-ups, helping them articulate positioning and messaging in crowded markets.
As a ghost-writer for corporate executives, her work has appeared in dozens of industry publications and blogs, including Wired.com and the Sand Hill blog. In her own name, she contributes to numerous industry and corporate blogs.
Anne wrote Subscription Marketing: Strategies for Nurturing Customers in a World of Churn to help marketers manage the disruptions of the subscription economy.
The Writer’s Process: Getting Your Brain in Gear combines the lessons of a writing career with the teachings of cognitive science to uncover the secrets of writing productivity. The Workplace Writer’s Process shares the secrets to setting yourself up for success when writing in an organization, based on lessons learned in the field and borrowed from other fields.
She collaborated with Lisa Goldman and Kate Purmal, co-authors of The Moonshot Effect.
Anne is a graduate of Stanford University.