Author: Subscription Marketing: Strategies for Nurturing Customers in a World of Churn discusses the challenges of marketing when you must maintain a lasting relationship with the customer.
Marketing consultant: I help technology companies connect with their customers through written content.
Technology marketing isn’t just about getting leads anymore. To get attention in crowded markets, technology companies have to demonstrate thought leadership. To earn trust, they must provide useful information focused on the customer’s needs, cutting through complexity. And to keep customers in subscription-based business models, companies have to demonstrate ongoing value.
My clients include established market leaders and fast-moving startups. I’m deeply interested in the role technology can play in solving our larger social and environmental problems.
This blog is a forum for assembling, for myself and others, things I learn along the way while interacting with the smart and forward-looking businesses and individuals that surround me.
I welcome your comments. If you want to talk with me directly, send me an email at ajanzer[at]marketingdocs.com or connect with me on LinkedIn or Google+: